Social media marketing, Community Management en Social Businesses

Transcript of Social media marketing, Community Management en Social Businesses

Social Media Marketing en Community Management

Vragen?

Wie ben ik?

www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | info@gijsmolsbergen.nl | +31 6 44405742

Afgelopen week

InhoudEen social businessCrisiscommunicatieTransformatieSocial Media Marketing/ Social Business Marketingcommunicatie uitdagingenPraktijkPersonal Branding

1. Onderzoek 2. Luister en analyseer

3. Reageer

4. Participeer

5. Tell your story en engageer

6. Evalueer

Social Business

Next generation

Een social businessCrisiscommunicatieTransformatieSocial Media Marketing/ Social Business Marketingcommunicatie uitdagingenPraktijkPersonal Branding

Crisiscommunicatie

Case study

Wat ging goed? Wat ging minder goed?

Keyword Research

Monitoring

Monitor Reports

Interactie

Reactie

Evaluatie

Een social businessCrisiscommunicatieTransformatieSocial Media Marketing/ Social Business Marketingcommunicatie uitdagingenPraktijkPersonal Branding

Inschattingsvermogen

Transformatie

Een social businessCrisiscommunicatieTransformatieSocial Media MarketingMarketingcommunicatie uitdagingenPraktijkPersonal Branding

Governance/ Structuur

Simpel?

Return on Investment

Type conversie:

• Aanmeldingen nieuwsbrief• Click Through Rates• Subscriptions • Downloads Whitepapers• Members • Shares• Clicks• Etc.

“Social is not an objective”

• KPI’s• Doe onderzoek naar je doelgroep• Monitor• Engage• Schrijf en deel content• Evalueer

De organisatie

Decentralisatiewww.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | info@gijsmolsbergen.nl | +31 6 44405742

Ken je deze nog?

Toen

Taylor Guitar

Nu

Binary code

Review Company

Beeldvorming

Uitdagingen

• Verificatie• Overpeinzing• Coördinatie• Privacy• Marketing (met

mensen)

Your brand: A Media Company

Doelen organisaties

1. Sneller2. Slimmer3. Socialer

Sneller

Slimmer

Heel slim

Nu

Socialer

Drie heilige woorden

Bedankt

en

Sorry

Worst-Case Scenario

Non-believers

Angst

Kosten

‘Antenne-functie’

Onwetendheid

You’re a brand

Be Social

Ambassadeur

info@gijsmolsbergen.nlGijs_Molsbergen

Gijs Molsbergen

“Jezelf zijn is een kunst, ook als je presenteert”www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | info@gijsmolsbergen.nl | +31 6 44405742

Tools

Ga naar: www.gijsmolsbergen.nl/downloads

http://www.gijsmolsbergen.nl/downloads

Social media marketing, Community Management en Social Businesses

Social Media

Transcript of Social media marketing, Community Management en Social Businesses

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