Social media marketing, Community Management en Social Businesses

64
Social Media Marketing en Community Management
  • date post

    15-Sep-2014
  • Category

    Social Media

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description

Presentatie voor studenten over de invloed van social media marketing, hoe voor te bereiden op de praktijk en te adviseren aan organisaties over social media gebruik, monitoring, engagement etc. Inclusief praktijkvoorbeelden.

Transcript of Social media marketing, Community Management en Social Businesses

Page 1: Social media marketing, Community Management en Social Businesses

Social Media Marketing en Community Management

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Vragen?

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Wie ben ik?

www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Afgelopen week

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InhoudEen social businessCrisiscommunicatieTransformatieSocial Media Marketing/ Social Business Marketingcommunicatie uitdagingenPraktijkPersonal Branding

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1. Onderzoek 2. Luister en analyseer

3. Reageer

4. Participeer

5. Tell your story en engageer

6. Evalueer

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Social Business

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Next generation

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Een social businessCrisiscommunicatieTransformatieSocial Media Marketing/ Social Business Marketingcommunicatie uitdagingenPraktijkPersonal Branding

www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Crisiscommunicatie

www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Case study

www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

Wat ging goed? Wat ging minder goed?

Keyword Research

Monitoring

Monitor Reports

Interactie

Reactie

Evaluatie

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www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Een social businessCrisiscommunicatieTransformatieSocial Media Marketing/ Social Business Marketingcommunicatie uitdagingenPraktijkPersonal Branding

www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Inschattingsvermogen

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Transformatie

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Transformatie

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Een social businessCrisiscommunicatieTransformatieSocial Media MarketingMarketingcommunicatie uitdagingenPraktijkPersonal Branding

www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Governance/ Structuur

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www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Simpel?

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www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Return on Investment

Type conversie:

• Aanmeldingen nieuwsbrief• Click Through Rates• Subscriptions • Downloads Whitepapers• Members • Shares• Clicks• Etc.

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“Social is not an objective”

• KPI’s• Doe onderzoek naar je doelgroep• Monitor• Engage• Schrijf en deel content• Evalueer

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De organisatie

Decentralisatiewww.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Ken je deze nog?

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Toen

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Taylor Guitar

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Nu

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Binary code

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Review Company

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Beeldvorming

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www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Een social businessCrisiscommunicatieTransformatieSocial Media MarketingMarketingcommunicatie uitdagingenPraktijkPersonal Branding

www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Uitdagingen

• Verificatie• Overpeinzing• Coördinatie• Privacy• Marketing (met

mensen)

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Your brand: A Media Company

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Doelen organisaties

1. Sneller2. Slimmer3. Socialer

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Sneller

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Slimmer

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Heel slim

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Nu

Socialer

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Drie heilige woorden

Bedankt

en

Sorry

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Een social businessCrisiscommunicatieTransformatieSocial Media MarketingMarketingcommunicatie uitdagingenPraktijkPersonal Branding

www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Worst-Case Scenario

Non-believers

Angst

Kosten

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‘Antenne-functie’

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Onwetendheid

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Een social businessCrisiscommunicatieTransformatieSocial Media MarketingMarketingcommunicatie uitdagingenPraktijkPersonal Branding

www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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You’re a brand

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Be Social

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Ambassadeur

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[email protected]_Molsbergen

Gijs Molsbergen

“Jezelf zijn is een kunst, ook als je presenteert”www.gijsmolsbergen.nl | @Gijs_Molsbergen | Gijs Molsbergen Communicatie © | [email protected] | +31 6 44405742

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Tools

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