Social Media Marketing For Real Estate (2014)

Presenter:

Chuck Ward

“Pro” Director of Marketing

Social Media for Real Estate

1. What is it ?

2. Why do you need it?

3. How do you get it done?

Social Media for Real Estate

1. What is it ?

• The use of dedicated websites and applications to communicate (informally) with other users, or to find people with similar interests to oneself (you, the real estate agent)

Social Media for Real Estate

1. What is it ? • “to find people with similar interests to

oneself (you, the real estate agent)”

• Communicate about the selling, listing and purchasing of real estate

How Many Social Media Sites Exist?

Wikipedia

– List of 202 separate social media sites

ExpandedRamblings.com

– List of 387 separate social media sites

(I don’t think anyone really knows how many TOTAL social media sites exists)

Top Social Media Sites

• Facebook

• YouTube

• Twitter

• Tumblr

• StumbleUpon

• Google Plus (G+)

• Link

• Orkut

• Plaxo

• Pinterest

• Reddit

• Delicious

• Cafemom

• Flickr

• Foursquare

• Friendster

• Instagram

• Plurk

Social Media Sites

Social Media Sites are categorized into four major groups

• Micro Blogging – Twitter

– Tumblr

– Plurk

• Social

• Location Based – Foursquare

– Yelp

• Image Based – Instagram

– Pinterest

Social Media for Real Estate

1. Why do agents need social media? Social Media is mobile optimized content

Social Media is interactive content

2. Three Other Reasons

Social Media marketing is purposeful marketing

Social Media marketing is data based marketing

Social Media marketing gives timely and relevant content

Expected Changes 2014

• Increase in visual messages

– Agents will need to have a visual, shareable message

• Mobile Content

– All content of real estate agents will need to be mobile optimized / responsive (websites included)

• Replace analytics with predictive tools

– (I disagree with this, you will need both)

(Source: socialmediatoday.com)

Trends that Agents Need to Incorporate in 2014

1. Facebook Video Ads

2. Twitter Ads

3. Google + Ads

4. Remarketing Ads (Google and Facebook)

Thursday Agenda

• Create a Facebook business fan page in under 10 minutes

• How to install the Real Access Pro Facebook Application for Property Listing

• How to create customized pages (tabs) within Facebook

• Posting your properties on multiple social media outlets in less than 2 minutes each

Contact

Presenter: Chuck Ward

Director of Marketing and Training

Real Access Pro

888-884-0303

chuck.ward (at) realaccesspro.com

Ask Me How to Get Into the “Pro” Family and Become a “Pro” in your business