Online real estate marketing
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Transcript of Online real estate marketing
TemplatesWe create
MARKETING SOLUTIONS
not ADS
Your Logo
Why WE are a Specialist?
A Case study was conducted by IIM – Ahmedabad on our
innovative solutions, lead generation and e-promotion
techniques.
Top Internet based e-commerce company of the year 2011
Made-From-India.com strongly adheres to Sir Abraham Lincolns thought that,
“The best way to predict your future is to create it.”
WHY GO ONLINE?
Average Time Spent on Internet: 8 Hrs/ day
India Stands 3rd in Internet usage in
world with more than 11% of population
online.
40% of online population in India is
female
75 per cent of online audience between the age group of 15-34
Young People Are Aggressive Net Users
They are Online with Phone, Laptops, Desktops, Tablets and Fablets
94%
6%
People Search Property Online
Online
Offline
Fact # 1: Online Searches for Offline BuyingA recent survey concluded that people do an extensive research
for products online before ending up buying them offline.
Property
100%
Cars
100%
Jewellery
95%
Hotels
70%
Fact # 2: Decision Makers go Online ForDecision makers are spending more than 8 hours a day online and
majority of them are spending time…
Checking Mails – 60% Searching Information– 25%
Social Activities– 10%
Other Activities like Buying, Chatting, Dating– 5%
Fact # 3: Decision Makers can be influenced by the power of
Web 2.0 + Sales 2.0 + Mail 2.0
VISIBILITY
Be on Google’s first page to ensure more number of leads
CLARITY
More clearer the message is conveyed more is the chances of getting a lead
APPROACH
Customized & Interactive approach to serve the buyer’s particular need and query
MARKETING AUTOMATION
Let Marketing Automation work for you!
In Online…YOU CAN BE EITHER
RIGHT or WRONGON RIGHT SIDE YOU
GET BUSINESSON WRONG SIDE YOU
LOOSE BUSINESS
OUR SOLUTIONS GET YOU ALWAYS ON RIGHT SIDE
TRUST TOP INTERNET COMPANY OF YEAR 2011 OF INDIA
3 ways to sell a Property
Advertise continuously with High Expenditure
Network of Agents in Thousands &
Lakhs
Least ExpenditureHighest reach
Be before buyers Always 24x7x365
Exhibition
Newspaper
Magazine
Radio / TV
HoardingsLimited Reach
Sho
rtes
t Li
fe
Agent
Investor
Sub-AgentsLim
ited
Rea
chH
igh C
on
version
Time
Sales 2.0
Web 2.0
Mail 2.0Hig
hes
t Po
siti
on
ing
Befo
re . W
ith . C
on
tinu
ou
sly
Bu
yers
Choose Intelligently
Search Engine
Social Media
Super Charged Website
Branding Continuously - Lead Continuously WITH
Micrositeon
MFI
Listing on
Directories
With Online Marketing Force, we create your Exclusive Online Business Centre
We Super Charge your Website
Your Website Before getting Super Charged
Steps to create Online Marketing Force
Study , Analyse & Discuss With Company
Segment Buyers and redefine it.
Super Charge The WebsiteCreate Online Business Centre After Super Charging website
Incorporate Web2.0, Sales 2.0, Mail 2.0 on Online Business Centre.
Creating Lead generation centresPositioning With Micro Websites In Buyers Zones
Targeting & Retargeting segmented buyers and probables with mail 2.0
Mails
Social Media
Website Pages
Classified Listings
Content
Blogs
Your Super Charged Website - Your Online Business Centre
Check Your Marketing PatternConventional Marketing
• Limited Reach
• Covers Offline Market
• Very Low ROI
• Non segmented targeting
• Does not offer interactive Approach
• Uniform positioning of products for all
• Only Marketing
• Tracking of leads not possible
Web 2.0 + Sales 2.0 + Mail 2.0• Unlimited Reach
• Covers Online Market
• High ROI
• Segmented targeting
• Interactive Approach
• Engages buyer in the buying process
• Multiple Positioning of products based on target audience
• Wholesome approach integrates sales with marketing
• Tracking of leads possible
Marketing Automation
We combine the Mail 2.0 with Marketing Automation tools to deliver the best results and making it a Online Lead Generation tool.
Being a Data Driven company, we have:
• Huge email subscriber database
• Spam free mailing platform and inventories
• Highly segmented data running into crores including almost every category and finest segment bifurcation
23.6% of all email opens occur within 1st hour of delivery
2nd hour
9.52%
3rd hour 6.33%
4th hour 4.8%
23rd hour 0.72%
24th hour 0.63%
22nd hour 0.78%
We take care of even these kind of simple aspects:Email Reaches their best results in 1st hour after deliveryThe best times to send mails are between 9 – 10 am and 3 – 4 pm
Marketing Automation
Wins
20 50
Sales Qualified Leads
100 180
Marketing Qualified Leads
500 700
Inquiries
1000 1200
Mail Sent (Touches)
10,000 10,000
200 more inquiries
100 more MQL
40 more SQL
14 more Wins
Email Marketing
Marketing Automation
Payoffs
Marketing Reports
Get detailed reports like how many have opened the mail…
Know who has opened your mail andwhen…
Know what interests people more…learn whichlink is clicked the most…
84% Real estate Professionals are now using Social Media
79%
48%
29%
15%
12%
5%
4%
0% 20% 40% 60% 80% 100%
Word Press
You Tube
Blogger
Flickr
Social Media Usage
73%
27%
You tube
73% of Homeowners say they are more likely to go with realtor offering video, yet only 12% of real estate industry currently have YouTube accounts.
SOC
IAL
MED
IAIn
tegr
ated
Ap
pro
ach
Project Based Micro Websites
• The project will be listed on Made-From-India.com, India’s 3rd largest b2b portal.• A separate link will be created like:
http://www.made-from-india.com/yourproperty/• Designing and developing of microsite will be with the aim of creating a
LEAD GENERATING CENTRE• The microsite will be than linked to their respective websites• Promoting offers and Investment plans on the website. • Technological sound with classic aesthetic look and feel.• Navigational friendly.• Search Engine Friendly with Social Media Integration.• Refer: http://www.made-from-india.com/ahmedabadfilmcity/
Get one today - Make Your Website Mobile Friendly
Users Across Globe are going MobileARE YOU READY?
Mobile commerce are now 21% of all traffic to websites
and has greater influence than desktop websites.
Mobile is the only way to access Internet
Convenient when away from computer
Cheaper than using a computer
Easier than using a computer
41%
40%
39%
32%
Mobile to Save!41% people made a
purchase influenced by email promotion they
receive on phone37% made a purchase
influenced by social media promotion
received on mobile32% more leads
generated than desktop over 2 year period
Mobile device owners are more likely to interact with brands on
Social Media
No Mobile Device17.9%
Smartphone or tablet owner26.9%
Features• Totally in synchronization with your current desktop website
and all mailers
• Automatic Updating with changes in desktop version
• Convert advanced sites as well
• Compatible for more than 14,000 different mobile devices!
• Easy to view on mobile platforms
• Fast to navigate on mobile platforms
• Quick page loading time
• Mobile SEO friendly website
• Mobile Analytics
• Click to call option for you to generate more leads
70% of people that search for a local business on their mobile phone will take action that day.
Pre Launch Marketing
Necessary as many people plan purchasemonths ago, so we make them consider yourproject before even its launch
• We run Teaser Campaigns
• We create awareness about your project
• We generate curiosity for your project
For all the teasers we will run a viral marketing campaign on social networking sites to generate curiosity.
“Hottest property in town to be revealed shortly. Stay tuned, we will keep you posted on it.”
Holistic marketing approach Combination of :• Mailers• Social Media• Banners• Creating Online Events / Contests
Our Other Verticals
Contact:-
DIGITOOS.COM
PH: +91 - 79 - 6605 6605
Mobile: + 91 – 9227891159
Email: [email protected] © 2013 MFI Trade-Link Pvt Ltd
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