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Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
Social Media Makeover
Making over your image, on-lineand in person
Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
Agenda
Welcome & IntroductionsYou, Your Brand, and Social Media?Your Makeover for LinkedINYour Makeover for TwitterSocial Media Case StudyRaffleYour Turn – Personal Social Media Makeovers
Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
Welcome and Introductions
Mark J. CarterFounder, TweetNetworking, LLC and Networking For A Cause
Christopher S. RollysonManaging Director, CSRA, Inc.
John D. HeadDirector of Enterprise Collaboration, PSC Group, LLC
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Our Sponsors
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What have you heard about Social Media?
It’s something my kid’s useTime ConsumingToo much informationFormal vs. InformalWork vs. PersonalNew Habits are Difficult
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Video
Social Media Revolution
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Why should you care about Social Media?
Social Media effects YOU just as much as it effects your company“Google before you speak”Personal Branding is more important than your company’s marketing & advertising budgetYou will have many jobs and/or careers, but just one brand
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Case Study Teaser
Imagine having one person write a recommendation …
… and getting 10 new customers directly linked back to that recommendation
No Advertising No Marketing No COST!
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Social Media Makeover for LinkedIN
Christopher S. RollysonManaging Director, CSRA, Inc.
Facebook: http://www.Facebook.com/csrollysonLinkedin: http://www.LinkedIn.com/in/csrollysonTwitter: http://www.Twitter.com/csrollysonWeb: http://executivesguide-web20.comEmail: subs@rollyson.net
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LinkedIn Makeover: Increasing Your Competitiveness
Profile
Apps
Groups
Answers
Network
112233
4455
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Static Content: Profile Checklist
Picture
Keywords, language
Professional Summary
Specialties
Edit Positions, Education
Additional Information Your best foot forward
The wonder of keywords
11
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Static Content: Recommendations
WritingReward your strongest connectionsBe specific, sincere and shortHow the person made impact
RequestingSpecify what you wantAsk diverse people
LinkedIn: recommended people contacted 3x others
22
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33Interacting: Apps
Practical way to extend your profileAutomatic interaction with your networkInvoke content from outside
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Interacting: Groups
Discussions & News
Controlled exposure
Private groups invisible
Create your own affinity group
44
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Interacting: Answers and Questions
Professional crowdsourcing!Build your expertise by answering questionsAsk for advice by asking questions
The entire LinkedIn communityOnly your trusted (1st Level) connections
55
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Interacting: Build A Network with Purpose
The two polesTight tiesLoose ties: let the LIONS roar
Manage expectationsKnow yourself… what suits you?Know your people… what suits them?
Your role as host
See the Executive’s Guide to LinkedIn:
http://executivesguide-linkedin.com
Free Guides
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Case Study Teaser
Imagine a Single blog entry …
… That was communicated via a single Tweet
That ended up generating $500,000 in new business!
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Social Media Makeover for Twitter
Mark J. CarterFounder, TweetNetworking, LLCand Networking For A Cause
Facebook: http://www.Facebook.com/mjcarterLinkedin: http://www.LinkedIn.com/in/mjcarterTwitter: http://www.Twitter.com/mjcarterEmail: mjcarter@TweetNetworking.com
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You’ve heard about Twitter…Now it’s time to look at and understand HOW to use it for PERSONAL BRANDING and get RESULTS!
Twitter is a 24 hour a day/7 day a week networking eventTwitter is a CONVERSATIONTwitter is a COMMUNITYTwitter is an OPPORTUNITY
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Twitter – Why Would You Use it?
The conversation is happening NOW – with or without youTwitter is a VERY open forum with people that (usually) want to connectBuild your personal brand by adding to and controlling the conversationBuilding credibility and word of mouth marketing
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Twitter – HOW to use it
3 Ways To TweetWater Cooler
(“I’m walking my dog”)Broadcasting
(“Check out my link…”)Networking
(Creating conversations & connections: Relationships)
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3 SIMPLE STEPS!
1. BE SOMEWHERE
2. DO SOMETHING
3. FOLLOW UP
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Twitter – What you can do NOW
Say SOMETHINGStart building your network
The Met Club vs. The Night Club
Hash TagsStart a conversationJoin a conversation
Re-tweetingPick a NICHE (or three) to talk about
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More Results…Less Time
Links you Tweet (and find on Twitter) can also be posted on:
LinkedIn & Facebook:Your profileGroups (news and discussions)
Blogs and Forums**People remember the person that posted the information
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Social Media Makeover Case Study
John D. HeadDirector of Enterprise CollaborationPSC Group, LLC
Email: jhead@psclistens.comLinkedin: http://www.linkedin.com/in/johndheadTwitter: twitter.com/johnheadFacebook: www.facebook.com/johnheadSlideshare: www.slideshare.net/johnhead
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Social Media – The Case Study
I am not a “Social Media Expert”Director of Enterprise Collaboration
I work at a technology consulting firmI am a former full time consultantI spend my time today doing sales
I talk with customers and sellI am successful with Social Media because I control the message
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Social Media : I am in Charge
1
•I decide what I tell the world
2
•I decide who can see it
3
•I am the voice
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Social Media Tools I Use
My BlogTwitterLinkedINFacebookSlideShare
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Successes
Zain Africa Challenge
LinkedIN Recommendationleads to clients
1 Tweet = $500,000
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Tips from the Field
1. Be Authentic
2. Build Trust
3 Build Your Personal Brand
4. Collaborate
5. Say Thank You
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My 2010 Makeover
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Raffle
Ellehomme Holistic Medspa
Mark Beier
Metropolitan Club
Robin Walker
Shinettes Shoe Shine
Nicholas Joseph
Halo [For Men]
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Your Turn …
What will you do in 2010 to your Social Media Presence?
We are here to help