Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
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Transcript of Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
UBC Imprint October 17, 2013
Building your personal brand with @JulioVisko
SOCIAL MEDIA MAKEOVER �
FILL IN THE BLANKS �
WITH @JULIOVISKO �
Speaker Bio
#UBCimprint – tweet every time you learn something new
Agenda Personal Branding Linkedin & Twitter Tools
• Stories
• Craig Elias • Gary V
• microMarketing • Personal Branding Best
Practices
• Why Use Them? • What Makes A Good
Profile? • LinkedIn & Twitter Hacks
To Standout
• Curation tools • Social Media
Management • Exercise and Audit • Q&A
Craig Elias
Gary Vaynerchuk
Be Your Own microMarketer
• Be your own marketing agency.
• Highlight content that you’ve created or demonstrates your passion in your field.
• Develop an online brand for yourself and keep it consistent.
• Social Selling – 60% – 90%
Personal Branding Best Practices
• Make sure you’re passionate
• Define your personal goals
• Create value-added relationships
• Create a tribe – Seth Godin
• Connect with influencers
Why Use LinkedIn? Jobs Are There Recruiters Are There Professional Canvas
• Becoming THE spot to post jobs
• Real-Time Job Search with HootSuite
• Recruiters Are There • 60-90% Rule • They’re Your Target
Market
• Your Professional Billboard • Show Off Your Skills and
Experience • Add Media To Stand Out
LinkedIn Hack #1 New Feature: Put rich media in to your profile show off your skills and stand out.
LinkedIn Hack #2 Take advantage of the 3 websites LinkedIn allows you to attach to your profile. Use keywords and show off your blog, portfolio, website, etc.
Get Recommendations and order them strategically. The last 2 are displayed.
LinkedIn Hack #3
Your Profile Box is your prime real estate. It’s what recruiters will see first. Use it to hook them!
LinkedIn Hack #4
LinkedIn Groups
Now you try. – don’t forget to hashtag #UBCimprint
Tools
Tools
HootSuite
Something to leave you with…
www.JulioViskovich.com
BCC RESOURCES�COOL: �Job postings, Event sign up, Document Library, Coaching Appointments
- StrengthsQuest (Comm 202) - Career Leader
SAUDER CAREER SUCCESS CYCLE:�Assessing Yourself – Access via Connect – My BCom
- Skills Inventory - Skills for the World of Work - Work Priorities Wheel
LET’S GET SOCIAL �
/UBCIMPRINT�@UBCIMPRINT�@JULIOVISKO�@BCCBCOM �@HOOTSUITE �
/JULIOVISKO�