Social Media Job Search with @cspenn

Post on 30-Oct-2014

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Learn how to use social media to find employment with Christopher Penn, professor of Advanced Social Media at the University of San Francisco.

Transcript of Social Media Job Search with @cspenn

How to find a job using social media

Christopher S. Penn@cspennchristopherspenn.com

Fortune favors only the prepared mind.

- Louis Pasteur, 1854

Which means you can blog, tweet, etc. the URL but the room has a 50 person limit, and by registering you showed your commitment to being prepared and planning ahead. I want to make absolutely sure

that you, the registered attendee, get priority.

NOT how to find a social media job

social media jobs in 2 years

Job hunting is a sales job

TweetAway

Step 1: Have something worth selling

know yourstory

Step 2: Packaging You

This is your first impression

Reputation Management

be careful what’s findable.

This is your second impression

http://bit.ly/diyheadshots

Dial intoPhone: (949) 202-4265Attendee PIN: 81609#

Step 3: Prospecting

Serendipity, like hope, is a great gift and a

crappy strategy.

TweetAway

Build your network before you need it

TweetAway

Build your base!

Metcalfe’s Law:v=A*N^2

13% of LinkedIn

Why don’t I care about network quality?

Because people change.

then

then

now

Ask!

Christopher S. Penn | cspenn@gmail.com

Feed: http://www.ChristopherSPenn.comRead: http://cspenn.com/book

Send: http://www.WhatCounts.comListen: http://www.MarketingOverCoffee.com

Attend: http://www.PodCampBoston.orgLink: http://cspenn.com/l

Tweet: http://cspenn.com/tFace: http://cspenn.com/fG+: http://cspenn.com/g

The inside secret of job sites

Example exercise

Step 4: The Pitch

Don’t be this guy

http://ar.gy/closes

The Alternate Advance

Use the data!

2,000 emails a day for free

make a powerful first impression

Reciprocity

Social Media forHiring Managers

What to look for when hiring in the 21st century

Christopher S. Penn

the rest is up to you

How much too much

while I do not write recommendations for people I haven’t actually worked with in the workplace...

... I will forward ANY legitimate job inquiry connection request on LinkedIn to my network of 6,928

connections, so ask.

www.ChristopherSPenn.com

Connect on LinkedIn:http://cspenn.com/l