Social Media Job Search with @cspenn

76
How to find a job using social media Christopher S. Penn @cspenn christopherspenn.com

description

Learn how to use social media to find employment with Christopher Penn, professor of Advanced Social Media at the University of San Francisco.

Transcript of Social Media Job Search with @cspenn

Page 1: Social Media Job Search with @cspenn

How to find a job using social media

Christopher S. [email protected]

Page 2: Social Media Job Search with @cspenn

Fortune favors only the prepared mind.

- Louis Pasteur, 1854

Which means you can blog, tweet, etc. the URL but the room has a 50 person limit, and by registering you showed your commitment to being prepared and planning ahead. I want to make absolutely sure

that you, the registered attendee, get priority.

Page 3: Social Media Job Search with @cspenn
Page 4: Social Media Job Search with @cspenn

NOT how to find a social media job

Page 5: Social Media Job Search with @cspenn

social media jobs in 2 years

Page 6: Social Media Job Search with @cspenn

Job hunting is a sales job

TweetAway

Page 7: Social Media Job Search with @cspenn

Step 1: Have something worth selling

Page 8: Social Media Job Search with @cspenn
Page 9: Social Media Job Search with @cspenn
Page 10: Social Media Job Search with @cspenn

know yourstory

Page 11: Social Media Job Search with @cspenn

Step 2: Packaging You

Page 12: Social Media Job Search with @cspenn

This is your first impression

Page 14: Social Media Job Search with @cspenn

Reputation Management

be careful what’s findable.

Page 15: Social Media Job Search with @cspenn
Page 16: Social Media Job Search with @cspenn

This is your second impression

Page 17: Social Media Job Search with @cspenn

http://bit.ly/diyheadshots

Page 18: Social Media Job Search with @cspenn

Dial intoPhone: (949) 202-4265Attendee PIN: 81609#

Page 19: Social Media Job Search with @cspenn
Page 20: Social Media Job Search with @cspenn
Page 21: Social Media Job Search with @cspenn
Page 22: Social Media Job Search with @cspenn
Page 23: Social Media Job Search with @cspenn
Page 24: Social Media Job Search with @cspenn
Page 25: Social Media Job Search with @cspenn
Page 26: Social Media Job Search with @cspenn

Step 3: Prospecting

Page 27: Social Media Job Search with @cspenn

Serendipity, like hope, is a great gift and a

crappy strategy.

TweetAway

Page 28: Social Media Job Search with @cspenn

Build your network before you need it

TweetAway

Page 29: Social Media Job Search with @cspenn

Build your base!

Page 30: Social Media Job Search with @cspenn
Page 31: Social Media Job Search with @cspenn

Metcalfe’s Law:v=A*N^2

Page 32: Social Media Job Search with @cspenn
Page 33: Social Media Job Search with @cspenn

13% of LinkedIn

Page 34: Social Media Job Search with @cspenn

Why don’t I care about network quality?

Because people change.

Page 35: Social Media Job Search with @cspenn

then

Page 36: Social Media Job Search with @cspenn

then

now

Page 37: Social Media Job Search with @cspenn

Ask!

Page 38: Social Media Job Search with @cspenn
Page 40: Social Media Job Search with @cspenn
Page 41: Social Media Job Search with @cspenn
Page 42: Social Media Job Search with @cspenn
Page 43: Social Media Job Search with @cspenn

The inside secret of job sites

Page 44: Social Media Job Search with @cspenn
Page 45: Social Media Job Search with @cspenn
Page 46: Social Media Job Search with @cspenn

Example exercise

Page 47: Social Media Job Search with @cspenn
Page 48: Social Media Job Search with @cspenn
Page 49: Social Media Job Search with @cspenn
Page 50: Social Media Job Search with @cspenn
Page 51: Social Media Job Search with @cspenn
Page 52: Social Media Job Search with @cspenn
Page 53: Social Media Job Search with @cspenn
Page 54: Social Media Job Search with @cspenn
Page 55: Social Media Job Search with @cspenn
Page 56: Social Media Job Search with @cspenn

Step 4: The Pitch

Page 57: Social Media Job Search with @cspenn

Don’t be this guy

Page 58: Social Media Job Search with @cspenn
Page 60: Social Media Job Search with @cspenn

http://ar.gy/closes

Page 61: Social Media Job Search with @cspenn
Page 62: Social Media Job Search with @cspenn

The Alternate Advance

Page 63: Social Media Job Search with @cspenn

Use the data!

Page 64: Social Media Job Search with @cspenn

2,000 emails a day for free

Page 65: Social Media Job Search with @cspenn
Page 66: Social Media Job Search with @cspenn
Page 67: Social Media Job Search with @cspenn
Page 68: Social Media Job Search with @cspenn

make a powerful first impression

Page 69: Social Media Job Search with @cspenn
Page 70: Social Media Job Search with @cspenn
Page 71: Social Media Job Search with @cspenn

Reciprocity

Page 72: Social Media Job Search with @cspenn

Social Media forHiring Managers

What to look for when hiring in the 21st century

Christopher S. Penn

Page 73: Social Media Job Search with @cspenn

the rest is up to you

Page 74: Social Media Job Search with @cspenn

How much too much

Page 75: Social Media Job Search with @cspenn

while I do not write recommendations for people I haven’t actually worked with in the workplace...

... I will forward ANY legitimate job inquiry connection request on LinkedIn to my network of 6,928

connections, so ask.

Page 76: Social Media Job Search with @cspenn

www.ChristopherSPenn.com

Connect on LinkedIn:http://cspenn.com/l