Post on 01-Jan-2016
description
SOCIAL MEDIA & JOB SEARCHMichele Martin
www.michelemmartin.com
@michelemmartin
I’m Michele
Our Agenda
•Current state of job search from employer perspective
•Job boards
26.7% of external new hires come from referralsOne hire for every 15 referralsNumber one source for hires
Source: CareerXRoads 2010 Survey
22.3% come from company website
Source: CareerXRoads 2010 Survey
13.2% come from job boards
CareerBuilder and Monster two top sites
MORE INFO
92% currently use or plan to use social media to recruit.
1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring.
58% have successfully hired candidates through social networking sites.
36% say they plan to spend LESS on job boards.
38% say the plan to spend LESS on external recruiters.
IMPLICATIONS?
Job Boards
THE CHALLENGES Many openings outdated Multiple openings Too much competition Employers making less use of job
boards
TIPS Don’t spend a lot of time on boards—
LEAST effective form of job search Use boards for research Search locally Search specifically Use “niche” boards where possible Apply through company website
Social Media and the Job Search
What Do Employers See When They Search For You?
Social media is about connections
Professional social network Way to research businesses
and individuals Professional “branding”
opportunity
SIGN UP FOR AN ACCOUNT
CREATE YOUR PROFILE
CREATE YOUR PROFILE
CREATE YOUR PROFILE
MAKE CONNECTIONS!
MEET THEIR CONNECTIONS. . .
FINDING JOBS ON LINKEDIN
LINKEDIN COMPANION
USE “FIND JOBS” FEATURE
VISIT COMPANY PAGES
WORK YOUR CONTACTS
JOIN AND USE GROUPS
WAYS TO USE LINKEDIN
Expand and work your network! Get/make recommendations Advanced search of people with your skills—
see where they work Look at company profiles to see where people
from that company may come from and where they go next
Use Company Profiles to see if a company is hiring
Join Groups
MORE WAYS TO USE LINKEDIN
Look for 1st or 2nd level connections to hiring managers and recruiters
Find a connection to get the “inside scoop”
Ask/Answer Questions
Print up business cards with your LinkedIn profile
Include LinkedIn profile in email signature
Help people in your LinkedIn Network
Privacy!
REMEMBER!
Facebook default settings are ALWAYS the most open they can be. You have to CHOOSE privacy.
Facebook is always changing settings—have to stay on top of how privacy is changing.
PHOTOS! Two ways they show up
Upload Friends “tag” you
Managing photos:
Don’t upload questionable photos
“Untag” yourself from questionable photos
Control who can see your photos
POSITIVE STRATEGIES
Use status updates to connect, let people know about job search.
Revise profile to emphasize professional/ educational accomplishments
Limit photos Choose friends
wisely Join and get active
in groups and on Fan Pages that are connected to your profession and/or to companies that interest you
OVERALL STRATEGIES (FROM RESEARCH)
Spend more time on job search
Target companies of your current contacts.
When you find a lead, first check your network for a connection.
Spend more time expanding your “weak ties.”
Spend more time turning weak ties into strong ties.
TO SUMMARIZE . . .
Spend minimal time on job boards Use boards strategically—for information Focus on building networks, both on and off-
line Use LinkedIn to visualize and make
connections Manage Facebook privacy settings Explore other ways to use social media for
branding and making connections
http://michelemmartin.wikispaces.com/