Social media essential to job search

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YOU SPEAK, WE LISTEN CABRINI COLLEGE Pacemaker Winner Thursday, Sept. 23, 2010 Radnor, Pa. www.theloquitur.com Vol. LII, Issue 4 INSIDE Students trained on social justice News, page 3 Coexisting with your roommate Perspectives, page 6 Best first-date locations A&E, page 11 Lady cavs defeat Misericordia Sports, page 16 By Nicholas Guldin Sports Editor RISING FROM THE WRECKAGE Disaster gives student new outlook on life Social media essential in job search By Ransom Cozzillio Staff Writer Cabrini students are constantly called to “do something extraordi- nary” with their lives and in their day-to-day actions. But what about “survive something extraordinary” or “rebuild something extraordi- nary?” That doesn’t exactly describe the mission statement or curricu- lum but that is exactly what was asked of junior communication ma- jor Mary Jacobs. Five years ago in August of 2005, Hurricane Katrina ravaged the southern coast of our country, killing thousands, displacing entire cities and causing billions of dollars in damages. Of the affected areas, none was hit harder than Jacobs’ hometown of New Orleans, La., which saw extensive flooding when the series of levees keeping the city above water broke in the wake of Katrina’s landfall. Having ridden out previous bad KATRINA, Page 8 Cabrini teams up with Phillies Dr. Marie Angelella George and the Philly Phanatic kick-off Cabrini Night at the Phillies. The night welcomes freshmen to Cabrini. EEEEnick guilden / sports editor A sea of grey and red shirts engulfed the seats be- hind the right field line of Citizens Bank Park only a few minutes before the open- ing pitch. The smell of hot dogs, peanuts and popcorn filled the air. Fans raced to their seats as the Cabrini College chorus appeared from the tunnel to serenade the audience with the National Anthem. Then there was an eruption from the crowd as the big screen read, “Cabrini Night at the Phillies.” The Cabrini College dance team made their way to the field during the fifth in- ning where they performed a Michael Jackson tribute with the Philly Phanatic. “We look forward to danc- ing with the Phanatic at every ‘Cabrini Night’ but having the opportunity to dance on the field instead of on top of the dugout made the night that much more exciting,” Mallory Beach, dance team captain, said. Cabrini Night at the Phil- lies is a special way the col- lege welcomes freshmen to the campus as a part of their orientation. “The Phillies game has become a tradition now at Cabrini. PHILLIES, Page 9 By Danielle Alio Deputy Editor In today’s competitive job mar- ket, it is important to contact the leading people in one’s field in or- der to finally achieve one’s dream career. With today’s shift in tech- nology, it is a must for every college student to be posting online some of their important works and success- es, no matter what the field in order to promote their personal brand. One’s personal brand is simply who they are as a person and what they have accomplished so far. It is how one wants to be seen by poten- tial employers. To many, social media may seem difficult, confusing or too time con- suming due to the already demand- ing college schedule. Some of the most popular social media sites in- clude Facebook, Twitter, LinkedIn and blogs such as Wordpress and Tumblr, just to name a few. “College students have the best opportunity out there to really cre- ate their own personal brand and be able to sell themselves a lot better to potential employers,” Melissa Steven, associate editor at Gregory FCA, which was recently ranked as the No. 1 PR firm in Philadelphia, said. “So if you are looking to get a job, no matter what major, start a blog.” Most blogs are simple and easy to use. Plus, they have a particular word attached to them that makes almost every college student happy: free. Almost all blogs are free and can contain one’s entire portfolio SOCIAL MEDIA, Page 2 Mary Jacobs, junior communication major, stands in her basement that was destroyed during America’s most devastating natural disaster. Jacobs and her family fled New Orleans to stay with relatives in Arkansas during the hurricane. mary jacobs / submitted photo

description

This is a PDF of one of my published articles in The Loquitur, Cabrini College's award-winning newspaper. It is about how one can use social media to his or her advantage in a job search. Published in issue 4 of the 2010-2011 school year.

Transcript of Social media essential to job search

Page 1: Social media essential to job search

Y O U S P E A K , W E L I S T E N C A B R I N I C O L L E G E

Radnor, Pa. Vol L, Issue 17www.theloquitur.com

        Thursday, Feb. 19, 2009

Pacemaker Winner

     Thursday, March 25, 2010

Vol LI, Issue 21

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Hundreds  of  thousands  of  people  rallied  at  the  National  Mall  in 

Washington  D.C.  on  Sunday,  March  21  in  support  of  comprehensive 

immigration reform.

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also present.

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Baptist Church in Wayne.

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president,” Norton said to the group.

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support for an overhaul of immigration legislation.

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and “No human can be illegal” at the rally.

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change and have traveled so far to stand up for their rights,” Garrett said.

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undocumented.

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ERIC GIBBLEASST. NEWS EDITOR

[email protected]

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American Cancer Society. Young and old, students 

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the force cancer had on their lives and the impact 

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eliminated  from  our  community,”  Katie  Keller, 

sophomore  accounting  major  and  co­chair  of 

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surpassing the goal.

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years ago. “You almost have to change your life in 

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the Society are present during the event to oversee 

the happenings and further the Society’s mission.

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NOELLE WESTFALLSTAFF WRITER

[email protected]

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Thursday, Sept. 23, 2010

Radnor, Pa. www.theloquitur.com Vol. LII, Issue 4

INSIDEStudents trained on social justiceNews, page 3

Coexisting with your roommatePerspectives, page 6

Best first-date locationsA&E, page 11

Lady cavs defeat MisericordiaSports, page 16

By Nicholas Guldin

Sports Editor

RISING FROM THE WRECKAGEDisaster gives student new outlook on life

Social media essential in job search

By Ransom Cozzillio

Staff Writer

Cabrini students are constantly called to “do something extraordi-nary” with their lives and in their day-to-day actions. But what about “survive something extraordinary” or “rebuild something extraordi-nary?”

That doesn’t exactly describe the mission statement or curricu-lum but that is exactly what was asked of junior communication ma-jor Mary Jacobs.

Five years ago in August of 2005, Hurricane Katrina ravaged the southern coast of our country, killing thousands, displacing entire cities and causing billions of dollars in damages. Of the affected areas, none was hit harder than Jacobs’ hometown of New Orleans, La., which saw extensive flooding when the series of levees keeping the city above water broke in the wake of Katrina’s landfall.

Having ridden out previous bad

KATRINA, Page 8

Cabrini teams up with Phillies

Dr. Marie Angelella George and the Philly Phanatic kick-off Cabrini Night at the Phillies. The night welcomes freshmen to Cabrini.

EEEEnick guilden / sports editor

A sea of grey and red shirts engulfed the seats be-hind the right field line of Citizens Bank Park only a few minutes before the open-ing pitch. The smell of hot dogs, peanuts and popcorn filled the air.

Fans raced to their seats as the Cabrini College chorus appeared from the tunnel to serenade the audience with the National Anthem. Then there was an eruption from the crowd as the big screen read, “Cabrini Night at the Phillies.”

The Cabrini College dance team made their way

to the field during the fifth in-ning where they performed a Michael Jackson tribute with the Philly Phanatic.

“We look forward to danc-ing with the Phanatic at every ‘Cabrini Night’ but having the opportunity to dance on the field instead of on top of the dugout made the night that much more exciting,” Mallory Beach, dance team captain, said.

Cabrini Night at the Phil-lies is a special way the col-lege welcomes freshmen to the campus as a part of their orientation.

“The Phillies game has become a tradition now at Cabrini.

PHILLIES, Page 9

By Danielle Alio

Deputy Editor

In today’s competitive job mar-ket, it is important to contact the leading people in one’s field in or-der to finally achieve one’s dream career. With today’s shift in tech-nology, it is a must for every college student to be posting online some of their important works and success-es, no matter what the field in order to promote their personal brand.

One’s personal brand is simply who they are as a person and what they have accomplished so far. It is how one wants to be seen by poten-tial employers.

To many, social media may seem difficult, confusing or too time con-suming due to the already demand-ing college schedule. Some of the most popular social media sites in-clude Facebook, Twitter, LinkedIn and blogs such as Wordpress and Tumblr, just to name a few.

“College students have the best opportunity out there to really cre-ate their own personal brand and be able to sell themselves a lot better to potential employers,” Melissa Steven, associate editor at Gregory FCA, which was recently ranked as the No. 1 PR firm in Philadelphia, said. “So if you are looking to get a job, no matter what major, start a blog.”

Most blogs are simple and easy to use. Plus, they have a particular word attached to them that makes almost every college student happy: free. Almost all blogs are free and can contain one’s entire portfolio

SOCIAL MEDIA, Page 2Mary Jacobs, junior communication major, stands in her basement that was destroyed during America’s most devastating natural disaster. Jacobs and her family fled New Orleans to stay with relatives in Arkansas during the hurricane.

mary jacobs / submitted photo

Page 2: Social media essential to job search

page 2 www.theloquitur.com Thursday, Sept. 23, 2010

News

EditorialCollege students must notice the extreme poor

As extreme poverty grips one sixth of our world’s population, extreme devastation including war, illness and political turmoil are haunting the lives of one billion people. All of these people live outside of the U.S., leaving developed countries like our own faced with what to do about the problem that is poverty.

But why should Americans be concerned about poverty half way across the world when we have our own economic crisis burdening our citizens? The U.S. is experiencing its own poverty through our generation’s Great Depression. In addition, many of our fellow citizens are fighting in the war on terror, adding to our countries debt.

Nevertheless, it is through our country’s efforts in addressing the problem of poverty in extremely impoverished places that we will eventually benefit from their growth.

Americans often question why we should care enough about poverty elsewhere and furthermore, why we should need to do something to help. What these questioning people do not realize is that poverty leads to international insecurity.

The Loquitur sees well-conceived foreign aid as a guiding hand in discovering and fixing the root causes of poverty. If our country’s foreign aid wealth had even a tiny fraction more money as the half trillion going to military each year, we may have something to work with. It is estimated that the U.S. spends 30 times more money on military assistance than what we give to poor countries. We are fighting instead of fixing and only hindering our country’s development while ignoring the root problem of poverty in poor countries.

War breaks out as a result of vulnerability and desperation. People fight over precious land, minerals beneath the ground and dictatorship. Poor people who have nothing else to lose partake in vicious combat and even genocide because it is the only way to fight for their family’s survival. Without developed countries like the U.S. helping places around the world to become developed, violence and suffering will continue to happen.

As college students and young adults who will be our country’s future generation of innovators, doctors and problem solvers, we must make ourselves aware of the harsh realities beyond our borders.

Too many of us are isolated from the places in the world that need our help. It is our duty to utilize our education to help find a solution to poverty. It is not impossible. In fact, progress has been made that you may not even know about. Our world’s extreme poverty rate has decreased from five billion to just one billion people. We will be adults with our own families shortly after college. We cannot wait around to notice what is going on in the world. Instead we must be a part of the change that needs to happen now.

More recently in current events, Sudan’s fate is soon to be decided. In a desperate time for the south of Sudan, their extremely impoverished citizens are inclined to vote to secede from the north. In doing so they will legally be able to profit off of their precious minerals. However, in a place where peace rarely exists, the north will not allow this to happen. A genocide is likely to take place, one that will compare to no other mass murder in Africa’s history. This potential catastrophe is a result of poverty.

The fate of places like Sudan and many other extremely poor countries around the world is partly in our hands. We must take notice. We must lead by example and speak with the leaders of our country, starting with our senators to do something, anything to help the poorest people in the world. If we allow these happenings to go unnoticed, we will someday be cleaning up the huge mess of this generations neglect of the poor.

The Loquitur 2010-2011 Editorial Staff

EDITOR IN CHIEF Kelsey Kastrava DEPUTY EDITOR Danielle Alio MANAGING EDITOR Michelle CostaNEWS EDITOR Eric GibbleNEWS EDITOR Trevor WallaceA&E EDITOR Elizabeth KrupkaA&E EDITOR Danielle McLaughlin

FEATURES EDITOR Justin SillnerFEATURES EDITOR Alyssa MentzerPERSPECTIVES EDITOR Jamie SantoroSPORTS EDITOR Holly PrendergastSPORTS EDITOR Nick GuldinCOPY EDITOR Rachael RenzCOPY EDITOR Meghan McSloy

COPY EDITOR Liz ScopellitiONLINE MEDIA EDITOR Lauren SlivaONLINE MEDIA EDITOR Pat GallagherONLINE MEDIA EDITOR Felicia MelvinADVISER Jerome Zurek

Job seekers utilize social media, promote portfolios

WHAT’S YOUR PERSPECTIVE?LET US KNOW AT WWW.THELOQUITUR.COM

LOQUITUR @LOQWITTER

SOCIAL MEDIA, Page 1

including the all-important re-sume. There is almost no limit to what one can put in their blog. Video clips, audio pieces, writing samples and photography are just a few of the many portfolio pieces that are commonly found on a blog site.

“You have the control over how employers are going to see you and you can really market that to what you want that to be,” Steven said.

A phrase that rings true in many cases when it comes to finding a job is “it’s not what you know, it’s who you know.” Networking is very close to becoming a college student’s best friend. Some students may have contacts and already established re-lationships with people in their desired field because of their parents. Many are not as lucky and must form these relationships on their own, which was the case for social media consultant Marian Schembari, who started networking by buying a Facebook ad that are pay-per-click.

“What I did was I targeted employers; specific employers,” Schembari said.

Many do not know that the ads on a profile sidebar can be used to their networking advantage. Cre-ating a Facebook ad about your-self and your interests may show up on a future employer’s sidebar on their Facebook account.

“I ended up in a couple of weeks getting like 100 emails from publishers and within two weeks I had a job of a publicist,” Shembari said. “Social media worked really well, but because of those ads, people thought I under-

stood social media way more than I did so I had to learn really fast a lot about social media.”

Within three months, Schem-bari quit her new job in order to start her own free-lance business because the Facebook advertise-ment generated a lot of contacts.

If someone knows what field they want to pursue but do not know much about the field, social media can be a great platform for research.

“I knew nothing about pub-lishing, I just knew I wanted to be in publishing and everything I learned was because there are 20 publishing blogs online that are well read and I spent a lot of time reading those blogs. I got to know

those people who wrote those blogs and commented on those blogs. Everyone who was active on those blogs and on LinkedIn, I got in touch with them and made my own network of people,” Schembari said. “Now, that net-work is huge for the simple rea-son that social media allows you to meet people that you wouldn’t have met otherwise.”

LinkedIn is another free social networking site that can be more than beneficial. A way to make a good contact on LinkedIn is to search for people who already have the job you are looking for, specifically those who just got that job. Then the user sends them a message asking how they got

the job and what steps they took to get it.

“Make the message personal-ized. There is nothing worse than getting a cut and paste email,” Schembari said. “I would ask for advice. I wouldn’t ask to pass along my resume; I wasn’t ask-ing them to do anything for me. It was nice to get their stories and a lot of them I am still friends with.”

For a simple site, Twitter has a lot of influence when it comes to networking. There are count-less ways to use Twitter and the 140-character-limit to attract em-ployers. On Schembari’s website, MarianLibrarian.com, she has a blog post entitled “Eight Reasons No One is Following You on Twit-

ter.”In this post, she stresses

the importance of complet-ing everything on one’s Twitter account. It is im-portant to have a Twitter avatar, one’s full name and location as well as a spe-cific bio. Schembari spoke about the importance of the Twitter bio. The bio is one

of the first things a new follower will look at; therefore, it cannot be ambiguous or generic.

Starting a blog or diving head-first into social media may be in-timidating because there are a lot of options out there but the out-come has countless benefits.

“It’s free, it’s at your finger tips, it’s incredibly easy to use and it makes you more marketable, so there is really no reason not to use it,” Steven said.

“Think of it as a networking event,” Schembari said. “Every-one knows that networking is the most important way to do any-thing. You need to know people.”

[email protected]

“It’s free, it’s at your finger tips, it’s incredibly easy to use and it makes

you more marketable.”