Vidar Brekke, CEO Social Intent

Prepared for the Outsourcing Institute, 04.28.09

  Social media is not another opportunity for you to talk about your company ◦  If people want to hear you

talk about yourself, they can go to your website

  Social media is another way to service your clients ◦  It’s about bringing your brand

promise to life

  Social Networking for businesses ◦ We’re listening to customers

◦ We’ve got smart people who can help you out

  Social Networking for business people ◦  I’m a smart and I’m proud to

work for my company

◦  I’m making friends and influencing people

It’s not just marketing & PR

  Internal social networking ◦ Uncovering latent knowledge ◦ Engage subject matter experts ◦ Coordination

 Vendor relations social networking ◦ Private networks between business partners

  What distinguishes social media tools from previous technologies such as ERP and CRM, is the high degree of participation they require to be effective.

  While inherently disruptive and often challenging to an organization’s culture, they are not technically complex to implement.

- 2009 McKinsey study

Vidar Brekke, CEO www.socialintent.com

vidar@socialintent.com Linkedin.com/in/vidarbrekke Twitter: @social_vidar