Social Media for Business - Presentation for Outsourcing Institute
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Vidar Brekke, CEO Social Intent Prepared for the Outsourcing Institute, 04.28.09
description
Presentation given at the Outsourcing Institute's NY Service Provider Summit 04.23.09
Transcript of Social Media for Business - Presentation for Outsourcing Institute
Vidar Brekke, CEO Social Intent
Prepared for the Outsourcing Institute, 04.28.09
Social media is not another opportunity for you to talk about your company ◦ If people want to hear you
talk about yourself, they can go to your website
Social media is another way to service your clients ◦ It’s about bringing your brand
promise to life
Social Networking for businesses ◦ We’re listening to customers
◦ We’ve got smart people who can help you out
Social Networking for business people ◦ I’m a smart and I’m proud to
work for my company
◦ I’m making friends and influencing people
It’s not just marketing & PR
Internal social networking ◦ Uncovering latent knowledge ◦ Engage subject matter experts ◦ Coordination
Vendor relations social networking ◦ Private networks between business partners
What distinguishes social media tools from previous technologies such as ERP and CRM, is the high degree of participation they require to be effective.
While inherently disruptive and often challenging to an organization’s culture, they are not technically complex to implement.
- 2009 McKinsey study
Vidar Brekke, CEO www.socialintent.com
[email protected] Linkedin.com/in/vidarbrekke Twitter: @social_vidar
