Benjamin Ellis

SocialOptic

@benjaminellis

http://benjaminellis.org/

Building your on-line community Building your on-line community

The Business Case?

A Taxonomy of Social MediaA Taxonomy of Social Media

A Taxonomy of Social MediaA Taxonomy of Social Media

What is community?What is community?

is is all all aboutabout Community: Community:

People People gatheredgatheredaroundaround a purpose a purpose

Social MediaSocial Media

All trademarks acknowledged... add .com to taste...

'Media' is Going Social'Media' is Going Social

Anymore (they never were)

Your Customers are not alone

Social Networks

Networks versus audienceNetworks versus audience

Network beats an audienceNetwork beats an audience

BuildBuy

Borrow

Creating a communityCreating a community

Tree Timber Wood

FriendsFriends

F.O.A.F.

FOAFFOAF

Introduce People!Introduce People!

Create CommonalityCreate Commonality

We Are All

Crazy Busy

>Motivation<>Motivation<

PhysiologicalPhysiologicalPhysiologicalPhysiological

Safety/SuretySafety/Surety

BelongingBelonging

EsteemEsteem

**Maslow Maslow

Are you playing their tune?Are you playing their tune?

BuildBuy

Borrow

Creating a communityCreating a community

it's a skillit's a skill

BuildBuy

Borrow

Creating a communityCreating a community

Go out looking...

http://twitter.com/radiokate

“Seriously astounded that in 7 hours my tube fox photo has racked up more than 13,300 hits! I've another version here too:” http://tr.im/GQbW

People Like the Strangest ThingsPeople Like the Strangest Things

Engagement & Interaction•or entertainment

Talking about old things in new ways is Talking about old things in new ways is just talking about doing the same things just talking about doing the same things with different wordswith different words

““You can’t talk your way out of what You can’t talk your way out of what you’ve behaved yourself into.” Stephen R. you’ve behaved yourself into.” Stephen R. CoveyCovey

Tools only provide leverage...Tools only provide leverage...

Build capability in the community

Grew family business > x10• $15,000 in Direct Mail = 200 new customers• $7,500 Billboard Ad = 300 new customers• $0 (Twitter/@garyvee) = 1,800 new customers

But: TIME and TALENT

Gary Vaynerchuk

The RewardsThe Rewards

FirstFirst ActionAction

Think BigThink Big

Act SmallAct Small

Move FastMove Fast

Benjamin Ellis

SocialOptic

@benjaminellis

Building your on-line community Building your on-line community