Social Media Feb2011

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Benjamin Ellis SocialOptic @benjaminellis http://benjaminellis.org/ Building your on-line community Building your on-line community

description

Benjamin Ellis talks about building your online community

Transcript of Social Media Feb2011

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Benjamin Ellis

SocialOptic

@benjaminellis

http://benjaminellis.org/

Building your on-line community Building your on-line community

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The Business Case?

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A Taxonomy of Social MediaA Taxonomy of Social Media

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A Taxonomy of Social MediaA Taxonomy of Social Media

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What is community?What is community?

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is is all all aboutabout Community: Community:

People People gatheredgatheredaroundaround a purpose a purpose

Social MediaSocial Media

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All trademarks acknowledged... add .com to taste...

'Media' is Going Social'Media' is Going Social

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Anymore (they never were)

Your Customers are not alone

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Social Networks

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Networks versus audienceNetworks versus audience

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Network beats an audienceNetwork beats an audience

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BuildBuy

Borrow

Creating a communityCreating a community

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Tree Timber Wood

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FriendsFriends

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F.O.A.F.

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FOAFFOAF

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Introduce People!Introduce People!

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Create CommonalityCreate Commonality

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We Are All

Crazy Busy

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>Motivation<>Motivation<

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PhysiologicalPhysiologicalPhysiologicalPhysiological

Safety/SuretySafety/Surety

BelongingBelonging

EsteemEsteem

**Maslow Maslow

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Are you playing their tune?Are you playing their tune?

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BuildBuy

Borrow

Creating a communityCreating a community

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it's a skillit's a skill

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BuildBuy

Borrow

Creating a communityCreating a community

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Go out looking...

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http://twitter.com/radiokate

“Seriously astounded that in 7 hours my tube fox photo has racked up more than 13,300 hits! I've another version here too:” http://tr.im/GQbW

People Like the Strangest ThingsPeople Like the Strangest Things

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Engagement & Interaction•or entertainment

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Talking about old things in new ways is Talking about old things in new ways is just talking about doing the same things just talking about doing the same things with different wordswith different words

““You can’t talk your way out of what You can’t talk your way out of what you’ve behaved yourself into.” Stephen R. you’ve behaved yourself into.” Stephen R. CoveyCovey

Tools only provide leverage...Tools only provide leverage...

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Build capability in the community

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Grew family business > x10• $15,000 in Direct Mail = 200 new customers• $7,500 Billboard Ad = 300 new customers• $0 (Twitter/@garyvee) = 1,800 new customers

But: TIME and TALENT

Gary Vaynerchuk

The RewardsThe Rewards

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FirstFirst ActionAction

Think BigThink Big

Act SmallAct Small

Move FastMove Fast

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Benjamin Ellis

SocialOptic

@benjaminellis

Building your on-line community Building your on-line community