Social Media Guidance

Agenda

1. Social Media Overview 2. Tools of Social Media3. Benefits of Social Media

Social Media

Social Media

• What Is It?• Social Media is an umbrella term that

defines the various activities that integrate technology, social interactions and the construction of words, pictures, videos and audio (wikipedia)

Social Media

• Why Use It?• Affordable• Viral• Reputation Building• Customer Relations• Most Importantly – It’s Big!

Social Media

Statistics

• To Reach 50 Million Users• Radio – 38 Years• Television – 13 Years• Internet – 4 Years• iPod – 3 Years• Facebook – 100 million users in 9

months• iPhone Applications – 1 Billion

Downloads in 9 months

The Shift

• Internet is everywhere• User generated content is king• Traditional marketing is dying

• 14% of people trust paid advertisements• 78% trust peer recommendations

What Are The Tools?

• Blogs/Podcasts • Facebook• Feeds• Twitter• Monitoring• Stats & Benefits

Blogs

Podcasts

Facebook

• 300 million active users worldwide. 12.5 million are Canadian

• 50% of users log on per day• Average of 130 friends per user

Facebook

• Fan Pages• A Business’ Profile• 10 million new fans per day

Feeds

Twitter

The Twitter Craze

Should you use it?

@

#

RT

DM

Know Your Audience

1. Observe 2. Interact3. Create

Know Your Audience

• Observe• Find out where your audience is

Know Your Audience

• Interact• Engage with them

Know Your Audience

• Create• Produce engaging content

Monitoring

• Track Your Business / Your Industry• Google Alerts• Social Media Search Tools • “Dashboards” like Tweetdeck

Social Media Benefits?

Other Courses

• Free Social Media Guidance

• Twitter For Business

• Social Networks for Business

• Search Engine Marketing

• Social Media for Managers and HR

Questions?