Social Media Introduction Course
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Transcript of Social Media Introduction Course
little history of communication
« Is it a fact -- or have I dreamt it -- that, by means of electricity, the world of matter has
become a great nerve, vibrating thousands of miles in a breathless point of time?»
Nathaniel Hawthorne,The House of the seven gables. The Flight of two Owls.
London, Collins’ Clear-Type Press, 1851. P. 317-318.
prehistoryprehistory• 1792 – Chappe brothers: optical telegraph• 1835 – 1838 : telegraph & Samuel Morse• 1858 – The first transatlantic cable• 1867 – Graham Bell creates the phone
Computers1946 – ENIAC (Electronic Numerical Integrator and Computer).
[Fabien gandon]
A network
Connecting machines1955: SABRE (Semi Automated Business Related Environment)
Internetconnecting networks!
http://www.http://www.
Link using references Through the networkThrough the network
distributed system for information access through internet.
The world wide web
http://www.http://www.
web servers
200 000 000 web servers in 2009
Trillion of web pages in 2009
Read … Write web
"The Machine is us…ing us"http://www.youtube.com/watch?v=6gmP4nk0EOE
social media landscape
Katie Laird – The social Media for business
• img\workPraticeEvolution.PNG
Katie Laird – The social media for business
anytime
anywhere
based on Clay Shirky, TED 2009
1↔11↔1
1→n1→n 1→n1→n
1→n1→n
read-write webread-write web
internet n↔nn↔n
pages web classiques11↔n↔n
wiki, (µ)blog, forum, etc. n n↔n↔nWard Cunningham, 94
So why is this no more sufficient?
brands used to control communication about them…
… due to their strategic position in the information flow
Message
but we filled structural holes…
Message
… which weakened brand voice...
Message
… and empowered costumers !
Message
yesterday broadcasting
today and future networking
a dramatic shift for public relationships
http://www.youtube.com/watch?v=ciSrNc1v17M
example of social medias
some problems to tackle
are you visible online?
you are here
google gold triangleand you should be there
become visible
++
reputation management?
They talking for you…
how to prevent the visibility of this?
listen
select
Pareto: 80% of the effects come from 20% of the causes
answer
join the conversation
word of mouth
how to make them spread your message?
low cost visibilityhttp://www.youtube.com/watch?v=S1ZZreXEqSY
low cost visibilityhttp://www.youtube.com/watch?v=S1ZZreXEqSY
how many for the same audience on traditional medias?
Social media marketing
• pull people into your business.
• offer the public useful information, tools and resources to attract people to you
• interact and develop relationships with consumers on the web.
harness the mass!
ROI?
cost
0$
(incredibly) low barrier to entry
Katie Laird – the social media for business
main cost is human resources
benefits
You are still puzzled?
but did you know?http://www.youtube.com/watch?v=6ILQrUrEWe8
In the social webIn the social webWelcomeWelcome
Further Reading
• F. Gandon: Les début du web sous l'œil du W3C. Interstices. http://interstices.info/jcms/c_41560/les-debuts-du-web-sous-l-il-du-w3c
• M. Buffa: Du web aux wikis, une histoire des outils collaboratifs. Interstices. http://interstices.info/jcms/c_37151/du-web-aux-wikis-une-histoire-des-outils-collaboratifs
• T. O'reilly: What is web 2.0. http://oreilly.com/web2/archive/what-is-web-20.html
• J. Hendler, N. Shadbolt, W. Hall, T. Berners-Lee, D. Weitzner. Web Science: an interdisciplinary approach to understanding the web. Publication of ACM 2008. http://www.web2summit.com/web2009/public/schedule/detail/10194
