Social Media Short Course
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Transcript of Social Media Short Course
Social Media Short
CourseJarrett Smith
President, Maximize Social Media
What is Social Media?
Any highly interactive place online
where people can easily create, share,
discuss, and/or modify content.
Any highly interactive place online
where people can easily create, share,
discuss, and/or modify content.
It‟s only for kids.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2005 2006 2007 2008 2009 2010 2011
Social Networking Usage by Age Group 2005-2011
18-29
30-49
50-64
65+
Source: Pew Research Center http://pewinternet.org/~/media//Files/Reports/2011/PIP-SNS-Update-2011.pdf
FACEBOOK AT A GLANCE
Total U.S. Users: 166, 029, 240 (as of 9/30/12)
U.S. Penetration Rate: 52%
Users Aged 25+: 62%
Average Visits Per Month: 40
Average Time Per Visit: 23 minutes
Sources: Mashable http://mashable.com/2012/03/09/social-media-demographics/ Internet World Stats http://www.internetworldstats.com
Check Facebook http://www.checkfacebook.com/
It‟s not the “real” world.
It‟s shallow
Start small.
Build your audience
1. Share great stuff that people actually want to see.
2. Put links to your social profiles on your website.
3. Put a link in your email signature.
4. Create a “vanity” URL (www.facebook.com/AwesomeChurch)
5. Put QR codes on flyers, bulletins, pamphlets, stickers, etc.
6. Consider a modest Facebook ad campaign (esp. Sponsored Story)*
7. Blast your email list.
8. If you must, invite your friends.
*Sorry, I couldn‟t help myself.
Build Your Page (for FREE)
Slick Tricks to Rock FB Like and
Agency (or Better)
Your new best friend.
Your other new best friend.
Instacool.
Fun
Brief
Authentic
Consistent
What if someone‟s a jerk?
Treat it Like It‟s Public (it is)
1. Ask yourself: Is the more than baseline, ambient jerkiness?
2. Take it off-line ASAP. ( “Why don‟t you call me so we can talk about
it?” )
3. Stay composed.
4. If in doubt, don‟t respond.
5. Kick „em out if you have to. (aka. delete and ban)
#AwesomeFreeStuff
PIMP YOUR PROFILE
Offerpop.com
Involver.com
Instagram Feed: https://lonelybrand.com/blog/how-to-add-instagram-to-your-brands-facebook-page/
CANDY FACTORY
PicMonkey.com
QR Codes: http://zxing.appspot.com/generator/
FB Social Plugins:https://developers.facebook.com/docs/plugins/
GET A DECENT WEBSITE
SquareSpace: http://www.squarespace.com/
#AwesomeButNotFree
GET A REAL WEBSITE
WordPress Site Development: http://rachaelbutts.com/
BECOME AN FB PRO
Amy Porterfield: http://www.amyporterfield.com/
Q&A