Social Network’s impacts in EyecareA case study of Lasik.com.vn

Massive number of FBkers

Social Network A two sided blade

GOOD SIDE Satisfied patients

Good credentialBrand promotion

Good reference to expand patient base

BAD SIDEunhappy patients

Te$ at least 10 people abt their negative experience

Share their bad feeling everywhereLightning speed

Cannot control Gossip

ONLINE

ExamplesFacebook thoát khỏi cấm vận tại Trung Quốc [TienPhong] http://www.tienphong.vn/cong-nghe/648331/Facebook-thoat-khoi-cam-van-tai-Trung-Quoc-tpov.html

Facebook nguy hiểm như bom nguyên tử [ThanhNien] http://www.thanhnien.com.vn/pages/20120712/facebook-nguy-hiem-nhu-bom-nguyen-tu.aspx

Mùa xuân trên không gian mạng Ả Rập [CTN TTS] http://truongtansang.net/mua-xuan-tren-khong-gian-mang-a-rap.html

LASIK.COM.VNa community to advocate Lasik and providers in Vietnam

Objectives - Education

Benefits of Lasik

Pre and post care activities of Lasik

Latest development of Lasik

Established providers

Objectives - Advocacy

Promoting established providers’ brand

Handling patients’ online argument and feedback

THE CAKE IS BIG ENOUGH FOR ALL PLAYERS

By countries10 recent days

By cities10 recent days

Demographics

54% 46%

Nữ Nam

9%13%

16%

34%

28%18-2425-3435-4445-54Others

3%

63% 2%

30%

2%Cần ThơHà NộiHải PhòngTPHCMĐà Nẵng

SIZE (with other eye care sites)

Site name URL Articles indexed by Google

Lions Eye Institute lei.org.au 221

Singapore National Eye Centre snec.com.sg 1170

Wills Eye Hospital willseye.org 7240

Lasik Forum Lasik.com.vn 444000

SIZE (compared with major news portal in Vietnam)

Site name URL Google results

Người Lao Động nld.com.vn 421,000

Lasik forum lasik.com.vn 444,000

Dân Trí dantri.com.vn 667,000

Thanh Niên thanhnien.com.vn 839,000

Impacts of FB

30 minsfor an article

37000 daysfor 444K

101 yearsfor 444K

Impossible without FACEBOOK

Proposal for Lasik.com.vn

A trust-worthy site to list all Lasik providers and doctors

Promote latest refractive correction methods and corresponding providers.

Two-way interactions:

Potential clients/ patients inquiry

Providers/ doctors address patients’ questions.