facebookadvertising

sculpt

(demystified)

“Facebook is entitled to do whatever it wants with your news feed, including using it to convince you to pay for promotional tools, because it owns your news feed -- not you.”

- Matt Ingram, GigaOm

we are sculpt.

#EntreAds

before we begin…

page vs. profile

page vs. profile

so…

why facebook humanize your brand engage/reach your fans* serve as a digital touchpoint promote offline events, campaigns

*customers/community

why facebook ads extend reach drive traffic | sales test messaging | offers grow community | audience promote event | app | page

hyper-target

You can only reach 16% of your fans, organically.

myths

Set it and forget it.

myths

ready to get started?

HERE

HERE

HERE

HERE

HERE

HERE

setup

demo

targetinggeo

interests

targeting tip

Take 5-10 of your most active fans | customers. Look at their profiles. Observe interests.

How can you create ads that target people like them?

pricing models

sponsored stories

image | insidefacebook.com

promoted posts

promoted posts

offers

offers

what can

get you$5

*the 20% text rule

be careful

*power editor*

next steps

*conversion tracking*

image | jonloomer.com

MEASURE

LEARN

BUILD

iteration process

thanks

(707) SCULPT-0