I CAN’T STOPSNEEZING

GREATNESS!(the key to internet virality)

INFLUENCER IN YOUR INDUSTRY

WE HEARD YOU WANT TO BE THE

BESTCOOLESTGREATESTAWESOMEST

BUT YOU NEED

CONTAGIOUSCONTENT & IDEAS

TO GET HERE!

…thank goodness this presentation is here to

help you sneeze that contagious greatness

WATCH OUT!

BUT FIRST…

is coming!!

On 10/10/10,you!ll find the destinationfor all of theemerging

influencers in the world!

Although it will not be nearly as

intimidating as toy Godzillas,

we must admit

IN FACT…

ON 10/10/10, GENJUICERS WILL SNEEZE & SPREAD THEIR IDEAS GLOBALLY.

HOW WILL THEY DO IT?

WE HAVE NO CLUE.

BUT HERE IS HOW THEY COULD DO IT

1. STRONGHEADLINES

2. MEATYCONTENT

3. AWESOMEIMAGERY

4. CALL TOACTIONS!

HOW TO CREATE INTERNET VIRALITYGenJuice

Edition!

1. STRONGHEADLINES

2. MEATYCONTENT

3. AWESOMEIMAGERY

4. CALL TOACTIONS!

#1 IT’S ALL IN THE HEADLINE, BABY!

WHEN YOUR CONTENT IS STUCK IN THE MIDDLE,

YOU NEED AN INFECTIOUS TITLE.

“How to

(do/make/be)

(something

desirable)”

Or some fun

variation of

all three!

“47 ways to

(do/make/be)

(something

desirable)”

“Top 10

people who

(did/made/are)

(something

desirable)”

THE CLASSIC TITLES:

need some ideas?

“(Your industry)

lessons

learned from

(pop icon)”

What is the

world buzzing

about?

Reference it!

“How to avoid

(negative

current event)”

“18 ways to get

(something

desirable) from

(recent viral

video)”

THE POP CULTURE TITLES:

“How (industry)

is like

(sexual

reference)”

Could be

instantly viral!

But be very

careful!

“5 reasons

(industry leader)

should stop

breathing”

“Why (ethnic

group) is

(generalization)

in (industry)”

THE SHOCKING TITLES:

1. STRONGHEADLINES

2. MEATYCONTENT

3. AWESOMEIMAGERY

4. CALL TOACTIONS!

#2 YOU NEED STRONG CONTENT, PERIOD.

HAVE

ONESINGLE

GOAL

FOR

YOUR

CONTENT!W

e pic

ked th

e te

a, b

ecau

se

you k

eep s

neezi

ng am

azin

g!

ASK YOURSELF:Why would people talk about

this with their friends?

APPEAL TO DESIRES:

We all know who & where we want to be in

the future. Create content that helps the

people in your industry get there!

1. STRONGHEADLINES

2. MEATYCONTENT

3. AWESOMEIMAGERY

4. CALL TOACTIONS!

#3 THEY SHOULD LIKE WHAT THEY SEE

GRAB ATTENTION:Shocking & exciting images

will capture all of the attentionyou need to spread ideas.

BUT, MAKE SENSE:

Attention is good! But you should use

images that relate to your content.

Why is a clown walking

through the presentation?

WHERE TO GET IMAGES?

You can get great images to use through

the Creative Commons License.

TRY FLICKR!S

CREATIVE

COMMON

SEARCH!

USE REAL IMAGES:

No one likes stock photography. It!s

cheesy. Use photos of real people!

1. STRONGHEADLINES

2. MEATYCONTENT

3. AWESOMEIMAGERY

4. CALL TOACTIONS!

#4 GIVE THEM SOMETHING TO DO

WRITE FOR ACTION:

Ask yourself what exactly do I want

them to do? Then ask for it!

CREATETRACKABLE CTAS:Create call-to-actions where

you and your communitycan track the idea

spreading over time.

#HASHTAG IT!!

BUILD COMMUNITIES:Encourage individuals to organize aroundyour big idea and one central mission.

1. STRONGHEADLINES

2. MEATYCONTENT

3. AWESOMEIMAGERY

4. CALL TOACTIONS!

AND THAT’S HOW YOU DO IT, FOLKS!

GenJuice

Edition!

FROM THE MINDS OF

Arielle Patrice ScottBuzz Woman & CEO

arielle@genjuice.com

@ariellescott

Danielle LeslieMonetization Czar & CRO

danielle@genjuice.com

@danielleleslie

! http://www.flickr.com/photos/gedem/2320003916/! http://www.flickr.com/photos/emeryjl/506966918/! http://www.flickr.com/photos/eldave/4699442115/! http://www.flickr.com/photos/minifig/3685126416/! http://www.flickr.com/photos/santos/286360977/! http://www.flickr.com/photos/justaslice/2383491658/! http://www.flickr.com/photos/angela7/92754587/! http://www.flickr.com/photos/ianfuller/154974959/! http://www.flickr.com/photos/carbonnyc/2206470413/! http://www.flickr.com/photos/41188800@N00/438449554/! http://www.flickr.com/photos/yourdon/3741906651! http://www.flickr.com/photos/senoranderson/3363262014/! http://www.flickr.com/photos/theogeo/3159051622/! http://www.flickr.com/photos/purplemattfish/3918004964/! http://www.flickr.com/photos/trp0/132106776/! http://www.flickr.com/photos/mgoulet/3342753790/! http://www.flickr.com/photos/pearlsofjannah/2668360503/! http://www.flickr.com/photos/heathbar/4934057350/! http://www.flickr.com/photos/ladydragonflyherworld/

BTW these folks take

amazing photos!

Check them out!

NOW GO SNEEZE

SOME INTERNET

GREATNESS!