Snapchat : from stories to legends

QUENTINPIRLOT

QUENTINPIRLOT

/

SocialMedia

Why Snapchat ?

Why ?

• $ 1.5 billion funding• 1O billion video views• 100.000 daily users• 7 ou of 10 Snapchaters

are millennials• Belgium on top

Agenda

What’s Snapchat?How does it work?Why should brands be there?How to start?

What’s Snapchat?

How does it work?

Snap Chat StoriesTap to take a Snap, addemojis, draw, write then sendit to your friends or to yourStory!

Chat, video chat, send GIF,stickers and many more

Keep up with friends,influencers and live events,every day.

Why should brands be there?

Snapchat is BOOMING!

Main objectives

Authentic &spontaneouscontentvsperfect ads

Bepartoftheconsumersdaily life

Beperceivedascool&innovative

àImage/brandbuilding

Increaseawareness &engagement

How to start ?

Profile

• Users set up their Snapchat accounts and receive their own ghost ‘snapcode’

• Other users can scan any snapcode to instantly add that user as a friend

• Also possible to add by usersname, e.g. ‘IsobarBE’

Cross fertilisationUse your other social channels to drive people to your Snapchat account, use incentive such as contests or behind the scene exclusive content

Run contests

Invite people to take a selfie and be creative.

CubanistoBE Fantanederland

Cover Events

Let people taste the atmosphere from distance or give people a look behind the scenes.

Jupiler_Belgium

Get creative

Be fun, Create stopmotion, draw, explore the interactive features of the plateform to discuss with your audience.

Use Influencers

• Influencers are a Big deal on Snapchat

• The influencers can either takes over the brand’s Snapchat or promote the brand trough his own channel

• Use an influencer is an extra incentive for people to follow the content

hannes_bhc bav_ka joythielemans hermanbxlmans jill31287 gui-watthefuck2

Sponsored LensUse a facial reckognition and detect your face movement for a maximum of interactivity

3V100% mobile Vertical100 % Viewable

Pro’s

MillennialsDaily usage1OO% mobileCreative content featuresLenses (ad)Live (curation)Stories (24h)Snap score (emulation)Video duration (10 sec)Organic reachThumb ergonomic platformDisapearing messagesFunds

Contra’s

Private profileSpecific content creationLimited ads formatNo targeting so farVery limited analyticsData issueStories (24h)Funds

Conclusions

Ø Real revolution in terms of media useØ Real revolution in terms of storytellingØ Early days of the media expansionØ Very limited measure of the impactØ If millennials are your target group and if you

accept the 70/20/10 strategy, go fot it !Ø Even if Snapchat disappears, consumer

expectations will remain

SnapchatSurvey

bit.ly/snapchatbelgium

QUENTINPIRLOT/

Thank You

Quentin.pirlot@isobar.com