Snapchat from stories to legends

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Snapchat : from stories to legends

Transcript of Snapchat from stories to legends

Page 1: Snapchat from stories to legends

Snapchat : from stories to legends

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QUENTINPIRLOT

QUENTINPIRLOT

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SocialMedia

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Why Snapchat ?

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Why ?

• $ 1.5 billion funding• 1O billion video views• 100.000 daily users• 7 ou of 10 Snapchaters

are millennials• Belgium on top

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Agenda

What’s Snapchat?How does it work?Why should brands be there?How to start?

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What’s Snapchat?

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How does it work?

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Snap Chat StoriesTap to take a Snap, addemojis, draw, write then sendit to your friends or to yourStory!

Chat, video chat, send GIF,stickers and many more

Keep up with friends,influencers and live events,every day.

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Why should brands be there?

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Snapchat is BOOMING!

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Main objectives

Authentic &spontaneouscontentvsperfect ads

Bepartoftheconsumersdaily life

Beperceivedascool&innovative

àImage/brandbuilding

Increaseawareness &engagement

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How to start ?

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Profile

• Users set up their Snapchat accounts and receive their own ghost ‘snapcode’

• Other users can scan any snapcode to instantly add that user as a friend

• Also possible to add by usersname, e.g. ‘IsobarBE’

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Cross fertilisationUse your other social channels to drive people to your Snapchat account, use incentive such as contests or behind the scene exclusive content

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Run contests

Invite people to take a selfie and be creative.

CubanistoBE Fantanederland

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Cover Events

Let people taste the atmosphere from distance or give people a look behind the scenes.

Jupiler_Belgium

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Get creative

Be fun, Create stopmotion, draw, explore the interactive features of the plateform to discuss with your audience.

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Use Influencers

• Influencers are a Big deal on Snapchat

• The influencers can either takes over the brand’s Snapchat or promote the brand trough his own channel

• Use an influencer is an extra incentive for people to follow the content

hannes_bhc bav_ka joythielemans hermanbxlmans jill31287 gui-watthefuck2

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Sponsored LensUse a facial reckognition and detect your face movement for a maximum of interactivity

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3V100% mobile Vertical100 % Viewable

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Pro’s

MillennialsDaily usage1OO% mobileCreative content featuresLenses (ad)Live (curation)Stories (24h)Snap score (emulation)Video duration (10 sec)Organic reachThumb ergonomic platformDisapearing messagesFunds

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Contra’s

Private profileSpecific content creationLimited ads formatNo targeting so farVery limited analyticsData issueStories (24h)Funds

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Conclusions

Ø Real revolution in terms of media useØ Real revolution in terms of storytellingØ Early days of the media expansionØ Very limited measure of the impactØ If millennials are your target group and if you

accept the 70/20/10 strategy, go fot it !Ø Even if Snapchat disappears, consumer

expectations will remain

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SnapchatSurvey

bit.ly/snapchatbelgium

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QUENTINPIRLOT/

Thank You

[email protected]