Snapchat from stories to legends
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Transcript of Snapchat from stories to legends
Snapchat : from stories to legends
QUENTINPIRLOT
QUENTINPIRLOT
/
SocialMedia
Why Snapchat ?
Why ?
• $ 1.5 billion funding• 1O billion video views• 100.000 daily users• 7 ou of 10 Snapchaters
are millennials• Belgium on top
Agenda
What’s Snapchat?How does it work?Why should brands be there?How to start?
What’s Snapchat?
How does it work?
Snap Chat StoriesTap to take a Snap, addemojis, draw, write then sendit to your friends or to yourStory!
Chat, video chat, send GIF,stickers and many more
Keep up with friends,influencers and live events,every day.
Why should brands be there?
Snapchat is BOOMING!
Main objectives
Authentic &spontaneouscontentvsperfect ads
Bepartoftheconsumersdaily life
Beperceivedascool&innovative
àImage/brandbuilding
Increaseawareness &engagement
How to start ?
Profile
• Users set up their Snapchat accounts and receive their own ghost ‘snapcode’
• Other users can scan any snapcode to instantly add that user as a friend
• Also possible to add by usersname, e.g. ‘IsobarBE’
Cross fertilisationUse your other social channels to drive people to your Snapchat account, use incentive such as contests or behind the scene exclusive content
Run contests
Invite people to take a selfie and be creative.
CubanistoBE Fantanederland
Cover Events
Let people taste the atmosphere from distance or give people a look behind the scenes.
Jupiler_Belgium
Get creative
Be fun, Create stopmotion, draw, explore the interactive features of the plateform to discuss with your audience.
Use Influencers
• Influencers are a Big deal on Snapchat
• The influencers can either takes over the brand’s Snapchat or promote the brand trough his own channel
• Use an influencer is an extra incentive for people to follow the content
hannes_bhc bav_ka joythielemans hermanbxlmans jill31287 gui-watthefuck2
Sponsored LensUse a facial reckognition and detect your face movement for a maximum of interactivity
3V100% mobile Vertical100 % Viewable
Pro’s
MillennialsDaily usage1OO% mobileCreative content featuresLenses (ad)Live (curation)Stories (24h)Snap score (emulation)Video duration (10 sec)Organic reachThumb ergonomic platformDisapearing messagesFunds
Contra’s
Private profileSpecific content creationLimited ads formatNo targeting so farVery limited analyticsData issueStories (24h)Funds
Conclusions
Ø Real revolution in terms of media useØ Real revolution in terms of storytellingØ Early days of the media expansionØ Very limited measure of the impactØ If millennials are your target group and if you
accept the 70/20/10 strategy, go fot it !Ø Even if Snapchat disappears, consumer
expectations will remain
SnapchatSurvey
bit.ly/snapchatbelgium