SITRUS

Content at the Heart  

New kind of content agency

Content across the entire

customer journey

Attract Engage Convert

Global perspective Nordic presence

- 180 people

-  Representing 10 nations - Sitting in 5 countries

-  English strength -  Network of sister companies within the Nordic Morning Group

Brand impact through

smart content

Brands need SMARTER content – not MORE content

GREAT PLAN

•  Filters top-level���strategies

•  Tangible and���actionable guidelines

•  Impact and drives business

CONTENT STRATEGY

Business Strategy

Brand Strategy

Marketing Strategy

Comms Strategy

Sales Strategy

Content Strategy

Activation Plan

Social Media Strategy

Activation Plan Activation Plan Activation Plan Activation Plan

Content Activation (production and distribution)

The corporate content landscape

What is content?

Content is your stories •  Planned •  Told •  Shared with those who matter.

                                                     

                                                     

THOUGHT LEADERSHIP

BRAND LOYALTY

BUILD RELATION-SHIPS

INSPIRE

BRAND RECOGNITION

INFORM

                                                     

PLAN

RELEVANCE

CONSISTENT MESSAGING

STRUCTURE

VISION

VALUE

WHAT IS QUALITY���CONTENT?

Sustainable Content Ecosystem

A content ecosystem is all the touchpoints across all the channels and interfaces that an organisation uses to communicate with its customers.

Make sure they stay connected

DISCOVER ENGAGE EVALUATE DECIDE AFFIRM

Reinforce Nurture Share

Seek information

Compare Analyse

React Connect

Problem Opportunity

UNKNOWN KNOWN

Smart content Data: Place, time

needs, behavior

Compelling content: – Relevant – Discoverable – Impactful

Ecosystem & journey role

Smart

ContentStrategy

Owned

PR

Social

Advertising

Campaigns

Even

ts

24/7Always on

Always selling

DialogProactivity

Engagement

High impactHigh end

High visibility

BusinessBrandAudience

= Messaging

CONTENT FOR THE WHOLE CUSTOMER JOURNEY

We are passionate about creating smart content throughout the entire customer journey.

Content that attracts, engages and converts.

ATTRACT ENGAGE CONVERT

Brand impact is impossible if nobody knows you exist, or how your brand can help them. Does your content attract the people who are important to you? Does your content lead them to the next phase of their journey?

Once people are aware of your brand, do they choose to engage with you? Brand sentiment – positive or negative – is what drives engagement. What is your plan for dealing with the likers, the haters and the indifferent? How does your content speak for you?

You have your audience’s attention. They’re engaging with your brand and with each other about your brand. Conversion is vital – whether it’s buying a product, a service, a viewpoint or a lifestyle. And what happens after you get buy-in?

THE SITRUS SMART CONTENT

MODEL

SITRUS SMART CONTENT MODEL

Content strategy Outside-in Inside-out

Analysis/mapping Strategy production

CONTENT AFFECTS YOUR BUSINESS

You decide how!

KIITOS!

Want to know more? marney.white@sitrus.com Linkedin: Marney White