Smarter content
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SITRUS Content at the Heart
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SITRUS
Content at the Heart
New kind of content agency
Content across the entire
customer journey
Attract Engage Convert
Global perspective Nordic presence
- 180 people
- Representing 10 nations - Sitting in 5 countries
- English strength - Network of sister companies within the Nordic Morning Group
Brand impact through
smart content
Brands need SMARTER content – not MORE content
GREAT PLAN
• Filters top-level���strategies
• Tangible and���actionable guidelines
• Impact and drives business
CONTENT STRATEGY
Business Strategy
Brand Strategy
Marketing Strategy
Comms Strategy
Sales Strategy
Content Strategy
Activation Plan
Social Media Strategy
Activation Plan Activation Plan Activation Plan Activation Plan
Content Activation (production and distribution)
The corporate content landscape
What is content?
Content is your stories • Planned • Told • Shared with those who matter.
THOUGHT LEADERSHIP
BRAND LOYALTY
BUILD RELATION-SHIPS
INSPIRE
BRAND RECOGNITION
INFORM
PLAN
RELEVANCE
CONSISTENT MESSAGING
STRUCTURE
VISION
VALUE
WHAT IS QUALITY���CONTENT?
Sustainable Content Ecosystem
A content ecosystem is all the touchpoints across all the channels and interfaces that an organisation uses to communicate with its customers.
Make sure they stay connected
DISCOVER ENGAGE EVALUATE DECIDE AFFIRM
Reinforce Nurture Share
Seek information
Compare Analyse
React Connect
Problem Opportunity
UNKNOWN KNOWN
Smart content Data: Place, time
needs, behavior
Compelling content: – Relevant – Discoverable – Impactful
Ecosystem & journey role
Smart
ContentStrategy
Owned
PR
Social
Advertising
Campaigns
Even
ts
24/7Always on
Always selling
DialogProactivity
Engagement
High impactHigh end
High visibility
BusinessBrandAudience
= Messaging
CONTENT FOR THE WHOLE CUSTOMER JOURNEY
We are passionate about creating smart content throughout the entire customer journey.
Content that attracts, engages and converts.
ATTRACT ENGAGE CONVERT
Brand impact is impossible if nobody knows you exist, or how your brand can help them. Does your content attract the people who are important to you? Does your content lead them to the next phase of their journey?
Once people are aware of your brand, do they choose to engage with you? Brand sentiment – positive or negative – is what drives engagement. What is your plan for dealing with the likers, the haters and the indifferent? How does your content speak for you?
You have your audience’s attention. They’re engaging with your brand and with each other about your brand. Conversion is vital – whether it’s buying a product, a service, a viewpoint or a lifestyle. And what happens after you get buy-in?
THE SITRUS SMART CONTENT
MODEL
SITRUS SMART CONTENT MODEL
Content strategy Outside-in Inside-out
Analysis/mapping Strategy production
CONTENT AFFECTS YOUR BUSINESS
You decide how!
