Post on 21-Jan-2015
description
Hi, my name is Misty (:I’m a Marketing Coach
Founder of Marketing 101 and Your Marketing Coach
My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.
I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
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MARKETING 101Fundamentals of Marketing
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www.yourmarketingcoachonline.com
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WHATWE
AREGOING
TO COVERTODAY
• 5 Key components of an effective website• 3 Components of a visually appealing web
design• 10 Things people hate about websites• Converting visitors to leads and buyers• 5 Components to optimizing your website• You know you need a re-design when…
. . .
www.yourmarketingcoachonline.com
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5 KEY COMPONENTS OF AN EFFECTIVE WEBSITE
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www.yourmarketingcoachonline.com
1. Building know, like and trust (informing)2. Engaging the visitor3. Converting visitors into leads4. Being found (optimizing - SEO)5. Mobile / tablet capable
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BUILDING KNOW, LIKE AND TRUST
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www.yourmarketingcoachonline.com
Visual Appeal
• First impressions are 94% design-related
• 75% of users admit to making judgments about a company’s credibility based on their website design (Stanford Web Credibility Research)
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BUILDING KNOW, LIKE AND TRUST
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www.yourmarketingcoachonline.com
3 Components of Visual Appeal
• Use whitespace (eye flow)• Color (branding, emotion)• Graphics
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BUILDING KNOW, LIKE AND TRUST
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www.yourmarketingcoachonline.com
10 Things people hate about websites:
1. Popup ads2. Automatic playing music / video3. Generic stock photos4. Contact us page instead of contact info.5. SEO driven copy6. Jargonless page copy / Focus on why vs what7. No blog8. Not providing opportunity for comments and sharing9. Confusing CTA’s10. Flash
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BUILDING KNOW, LIKE AND TRUST
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www.yourmarketingcoachonline.com
Add pricing to your website.
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ENGAGING VISITORS
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www.yourmarketingcoachonline.com
Content is key
Connect with your target audience
Write meaningful / purposeful content that focuses on the “why” rather than the “what”
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ENGAGING VISITORS
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www.yourmarketingcoachonline.com
Sales
Consider all 3 levels of the sales funnel (top, middle, bottom)
Make it easy to take the next step
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ENGAGING VISITORS
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www.yourmarketingcoachonline.com
Allow visitors to have a voice.
• Social Connect• Social Share• Comments
TOP
OF
SALE
S FU
NN
EL WhitepapersFree GuidesTip-sheetsHow to tutorialsFree ebooksChecklistsFree videos
MID
DLE
OF
SALE
S FU
NN
EL Free webinarsCase studiesFree samplesFAQ PagesProduct spec sheetsCatalogs BO
TTO
M O
F SA
LES
FUN
NEL Free trials
DemosFree consultationsFree auditsFree estimatesFree quotesDiscount coupons
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CONVERTING VISITORS TO LEADS AND BUYERS
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www.yourmarketingcoachonline.com
LEARNER SHOPPER BUYER
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OPTIMIZING YOUR WEBSITE
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www.yourmarketingcoachonline.com
On page SEODirectory Listings
Claim your free Google listingSocial Media Integration
Adding new content (Blogging)
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MOBILE / TABLET CAPABLE
. . .
www.yourmarketingcoachonline.com
• Over 20% of Google searches are performed on a mobile device.• In 2012, more than half of local searches were performed on a
mobile device.• In the United States, 25% of internet users only access the
internet on a mobile device.• 61% of people have a better opinion of brands when they offer a
good mobile experience.• 25.85% of all emails are opened on mobile phones,
and 10.16% are opened on tablets.
(Smart Insights)
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YOU KNOW YOU NEED A RE-DESIGN WHEN...
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www.yourmarketingcoachonline.com
• You have not defined your brand• You have not defined your market• You need to ramp up your content to engage and connect• You are not capturing leads• You are not mobile / tablet capable• You have not updated your website in the last 2 - 3 years
QUESTIONS
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www.yourmarketingcoachonline.com
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WHATWE
COVEREDTODAY
. . .
www.yourmarketingcoachonline.com
• 5 Key components of an effective website• 3 Components of a visually appealing web
design• 10 Things people hate about websites• Converting visitors to leads and buyers• 5 Components to optimizing your website• You know you need a re-design when…
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ACTION STEPS1. Complete a website checklist2. Make necessary adjustments / improvements3. Attend my next webinar
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www.yourmarketingcoachonline.com