Small business website analysis

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

- - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - -

MARKETING 101Fundamentals of Marketing

. . .

www.yourmarketingcoachonline.com

https://twitter.com/mkkortes

https://www.facebook.com/YourMarketingCoach?ref=hl

https://plus.google.com/u/0/b/103989237538558436495/103989237538558436495/posts



https://plus.google.com/u/0/b/103989237538558436495/+Yourmarketingcoachonline/posts

http://www.yourmarketingcoachonline.com/


WHATWE

AREGOING

TO COVERTODAY

• 5 Key components of an effective website• 3 Components of a visually appealing web

design• 10 Things people hate about websites• Converting visitors to leads and buyers• 5 Components to optimizing your website• You know you need a re-design when…

. . .










5 KEY COMPONENTS OF AN EFFECTIVE WEBSITE

. . .


1. Building know, like and trust (informing)2. Engaging the visitor3. Converting visitors into leads4. Being found (optimizing - SEO)5. Mobile / tablet capable









BUILDING KNOW, LIKE AND TRUST

. . .


Visual Appeal

• First impressions are 94% design-related

• 75% of users admit to making judgments about a company’s credibility based on their website design (Stanford Web Credibility Research)










. . .


3 Components of Visual Appeal

• Use whitespace (eye flow)• Color (branding, emotion)• Graphics










. . .


10 Things people hate about websites:

1. Popup ads2. Automatic playing music / video3. Generic stock photos4. Contact us page instead of contact info.5. SEO driven copy6. Jargonless page copy / Focus on why vs what7. No blog8. Not providing opportunity for comments and sharing9. Confusing CTA’s10. Flash










. . .


Add pricing to your website.









ENGAGING VISITORS

. . .


Content is key

Connect with your target audience

Write meaningful / purposeful content that focuses on the “why” rather than the “what”









ENGAGING VISITORS

. . .


Sales

Consider all 3 levels of the sales funnel (top, middle, bottom)

Make it easy to take the next step









ENGAGING VISITORS

. . .


Allow visitors to have a voice.

• Social Connect• Social Share• Comments








TOP

OF

SALE

S FU

NN

EL WhitepapersFree GuidesTip-sheetsHow to tutorialsFree ebooksChecklistsFree videos

MID

DLE

OF

SALE

S FU

NN

EL Free webinarsCase studiesFree samplesFAQ PagesProduct spec sheetsCatalogs BO

TTO

M O

F SA

LES

FUN

NEL Free trials

DemosFree consultationsFree auditsFree estimatesFree quotesDiscount coupons


CONVERTING VISITORS TO LEADS AND BUYERS

. . .


LEARNER SHOPPER BUYER









OPTIMIZING YOUR WEBSITE

. . .


On page SEODirectory Listings

Claim your free Google listingSocial Media Integration

Adding new content (Blogging)









MOBILE / TABLET CAPABLE

. . .


• Over 20% of Google searches are performed on a mobile device.• In 2012, more than half of local searches were performed on a

mobile device.• In the United States, 25% of internet users only access the

internet on a mobile device.• 61% of people have a better opinion of brands when they offer a

good mobile experience.• 25.85% of all emails are opened on mobile phones,

and 10.16% are opened on tablets.

(Smart Insights)









YOU KNOW YOU NEED A RE-DESIGN WHEN...

. . .


• You have not defined your brand• You have not defined your market• You need to ramp up your content to engage and connect• You are not capturing leads• You are not mobile / tablet capable• You have not updated your website in the last 2 - 3 years








QUESTIONS


. . .










WHATWE

COVEREDTODAY

. . .


• 5 Key components of an effective website• 3 Components of a visually appealing web

design• 10 Things people hate about websites• Converting visitors to leads and buyers• 5 Components to optimizing your website• You know you need a re-design when…









ACTION STEPS1. Complete a website checklist2. Make necessary adjustments / improvements3. Attend my next webinar

. . .


http://yourmarketingcoachonline.com/upcoming-webinar








Small business website analysis

Marketing

Transcript of Small business website analysis