20 NOVEMBER 2004 / PRESENTATIONS WWW.PRESENTATIONS.COM

PRESENTATION MAKEOVER

care products warranted a sophisticatedand attractive presentation makeover.

The initial inspiration for the newdesign came from the Rodan and FieldsWeb site. We used the company’s color-ful line of product packaging to selectcolors for a new template system witha clean, structured layout on a soft, tex-tural background. The new slide masterwas translated into four separate colorschemes, one for each skin regimen,and backgrounds were recolored inAdobe Photoshop with correspondingcolor palettes.

Introductory and summary slides weredesigned around the corporate color, alight sage green. The new title slide fea-tures this color palette along with aprominent company logo and tagline.

san Francisco-based skin care com-pany Rodan and Fields offers treat-ment regimens for various skin

types. The company’s training directorwas eager to improve the quality ofRodan and Fields’ presentations.

Brent Bridges, account director ofTerberg Design’s partner company KLMCreative, worked closely with Rodanand Fields to develop a new slideshowpresentation that would enable theemployees to intelligently discuss R & F’s skin-care regimens withpotential clients.

The company’s original presentationwas quite plain, featuring black text ona white background and not much else.The high quality of the company’s skin-

After a short overview of the companyand product highlights, the presentationtransitions to detailed informationalslides for each skincare regimen.

Using PowerPoint 2003 enabled usto include subtle animation effectsthroughout the presentation. Accentlines wipe on and off the screen, settingthe stage to bring in photographs andtext with soft fades.

The result is a more consistent andcompelling presentation that effectivelycommunicates the features and benefitsof Rodan and Fields’ products.System and Software: Adobe PhotoshopCS, Microsoft PowerPoint 2003, MicrosoftWindows XP.

Using color as a consistent guide

P

by julie terbergJulie Terberg hasmore than 15 yearsof presentation-design and computer-graphicexperience. She specializes in custom-designedpresentations,including animationand multimediaapplications.Contact her atjulie@terbergdesign.com or visit www.terbergdesign.com.

BEFORE: The overview slide introduces the four product lines, but has littlegraphic appeal and too much text.

AFTER: The four skin-care regimensare prominently identified in theoverview slide and are outlined incorresponding colors that will remainconsistent throughout the presenta-tion. The green color palette, inspiredby the corporate color scheme,anchors the new template.

Skin-care company gets presentation makeover

WWW.PRESENTATIONS.COM PRESENTATIONS / NOVEMBER 2004 21

PRESENTATION MAKEOVER

Design should reflect the message

Use animation for dramatic ‘before and after’ effect

BEFORE: The overview slide of the Radiant Regimen is sparse and poorly laid out.

AFTER: The new overview features a problem/solution approach, providing specificinformation about how this product group will benefit users. The color scheme furtheridentifies the product group.

BEFORE: This slide features side-by-side photos representing a clinical study, but doesnot give the audience any specific details.

AFTER: The updated slide has bullet points detailing specific results, and the dramaticfade transition of the before and after photos creates a time-lapse video effect.

BUILD: Each problem/solution slide marries a particu-lar skincare line to the chosen color palette, making iteasier for the audience to identify each product line.

BUILD: The slide opens with the “before” image,which melds into the “after” image within the samepicture frame.