Post on 07-Jul-2015
description
Media Campaign Media Campaign ProposalProposal
Presenter: Nina Elias
Goals:
• Improve company visibility
• Increase market share
• Insert screenshot of Google search with Simon and Schuster who? Written in text box.
Problem: Visibility
Solution:
• Increase keyword optimization• Monitor results using Google
Analytics
Problem: Translation
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E-books Audio AdultPaper
East
Publishing Industry Sales2002-2009
SimonandSchuster.com
Solution:
• Feature exclusive multimedia content on homepage
• Facilitate easier customer interaction
Problem: Differentiation
Solution:
• Create ad campaign for S&S “firsts”• Construct a company personality
• Measure success by number of followers
Cost = $0( + expert labor )