Simon and Schuster Media Campaign
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Transcript of Simon and Schuster Media Campaign
![Page 1: Simon and Schuster Media Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081209/559b80821a28ab04768b4752/html5/thumbnails/1.jpg)
Media Campaign Media Campaign ProposalProposal
Presenter: Nina Elias
![Page 2: Simon and Schuster Media Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081209/559b80821a28ab04768b4752/html5/thumbnails/2.jpg)
![Page 3: Simon and Schuster Media Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081209/559b80821a28ab04768b4752/html5/thumbnails/3.jpg)
Goals:
• Improve company visibility
• Increase market share
![Page 4: Simon and Schuster Media Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081209/559b80821a28ab04768b4752/html5/thumbnails/4.jpg)
• Insert screenshot of Google search with Simon and Schuster who? Written in text box.
Problem: Visibility
![Page 5: Simon and Schuster Media Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081209/559b80821a28ab04768b4752/html5/thumbnails/5.jpg)
Solution:
• Increase keyword optimization• Monitor results using Google
Analytics
![Page 6: Simon and Schuster Media Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081209/559b80821a28ab04768b4752/html5/thumbnails/6.jpg)
Problem: Translation
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E-books Audio AdultPaper
East
Publishing Industry Sales2002-2009
SimonandSchuster.com
![Page 7: Simon and Schuster Media Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081209/559b80821a28ab04768b4752/html5/thumbnails/7.jpg)
Solution:
• Feature exclusive multimedia content on homepage
• Facilitate easier customer interaction
![Page 8: Simon and Schuster Media Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081209/559b80821a28ab04768b4752/html5/thumbnails/8.jpg)
Problem: Differentiation
![Page 9: Simon and Schuster Media Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081209/559b80821a28ab04768b4752/html5/thumbnails/9.jpg)
Solution:
• Create ad campaign for S&S “firsts”• Construct a company personality
• Measure success by number of followers
![Page 10: Simon and Schuster Media Campaign](https://reader035.fdocuments.us/reader035/viewer/2022081209/559b80821a28ab04768b4752/html5/thumbnails/10.jpg)
Cost = $0( + expert labor )