Amidst the scramble to get good content, boost SEO, and other time-honored marketing efforts, most of the marketers underestimate the importance of ensuring top-notch UX in driving sales.

Why UX?

• UX is a key factor which responsible for boosting the conversion rate and sales of a company.

• SEO, which plays a big role in attracting unique visitors to the digital asset, is itself influenced by UX.

• A good UX boosts SEO, bringing in more visitors.

The role of UX

• As a business you need to pay heed to the following UX considerations, to increase the chances of conversion, and enhance sales

• Check out the top seven considerations in the following slides

Understand what target customers want “Power shoppers” generally seek a technically and strategically sound user experience, whereas “recreational shoppers,” who prefer to hang around seek an alluring experience.

Take care of the basics• Regardless of the type of experience

users prefer, it pays to take care of the basics

• A perfect layout; high quality images without any glitches is a must

Make things easy• A complex design may look attractive,

but can be difficult to navigate, and may turn away users.

• Make sure the user experience is lucid and seamless.

Provide Options• Never assume what visitors would prefer

• Let visitors take such decision themselves

• Provide visitors with exciting options

Automation is inevitable• As a rule, the more automated

the ordering process, the smoother it is

• It may also improve accuracy and make back-office processing more efficient

Cache is the keyThe solution to customer ease is to cache all information in form fields, and save the progression until check out, so that customers do not have to repeat the process all over again

Pay heed to time-tested conventions• Empirical evidence suggests that an “add to cart”

option increases the conversion rate, rather than a direct “buy now” option.

• Likewise, the absence of a “save for later” option in the shopping cart runs the risk of losing the entire sale altogether.

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Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.