Four years ago on April 20, 2004NAA - ASNE Convention Washington, D.C.

2004

President Bush greets publishers and editors as “members of the Politburo.”

Sen. Hillary Clinton says she’s not considering a run for president.

I warn that newspapers are steering into an iceberg.

You can’t make this stuff up.

Shift happens.

The 2008 Capital Conference Learning Lab on social media

the precipitous the precipitous momentmoment

Newseum opens: 500 years of news @ about $1 million per year

““Few believe that Few believe that newspapers in newspapers in their current their current printed form will printed form will survive. survive.

Newspaper Newspaper companies are companies are losing advertisers, losing advertisers, readers, market readers, market value, and, in value, and, in some cases, their some cases, their sense of mission sense of mission at a pace that at a pace that would have been would have been barely imaginable barely imaginable just four years just four years ago.”ago.”

ERIC ALTERMAN, The New YorkerMarch 31, 2008

I’M INDENIAL

“I know I asked for ice, but this is

ridiculous.”-- John Jacob Astor at the bar of the Titanic

WHAT’S WHAT’S NEXTNEXT

v.2004v.2004

37

1994: Connected

1996: Discoverable

1997: Transactionable

2003: Distributed

Next: Socio-visual

Email AOL

Tsunami Depth charge

Content Yahoo!

Commerce Amazonand content eBay

Monster

Search, Googleparticipation, blogs sharing, mobility craigslist

RSS

Pervasive social computing,mobile web services,person-to-person video,social entrepreneurship

social media

social networking then

and now

QuickTime™ and a decompressor

are needed to see this picture.

20082008

AprilApril1414

suspended disbeliefNAA - ASNE - NEXPO NAA - ASNE - NEXPO ’08 Capital ’08 Capital ConferenceConference

Bebo founders will make Bebo founders will make $600m$600mMichael and Xochi Birch Michael and Xochi Birch Founded Bebo in 2005Founded Bebo in 2005

new yorknew york londonlondon miami >miami >

the We Media storythe We Media story

the five organizing principles of We Media

participation

the five organizing principles of We Media

participationopenness

the five organizing principles of We Media

participationopennessconversation

the five organizing principles of We Media

participationopennessconversationcommunity

the five organizing principles of We Media

participationopennessconversationcommunityconnectedness

the five organizing principles of We Media

the corner

social networks news organizations

participatory proprietaryopen controllingconversations lecturesvirtual physicalconnected distributed

“I’m letting my nemesis define me.”

Cartoonbank

the way out off the couch

maya, 23assistant to investment bankerdigital native, content creator music

photographyfinancefashionvideospolitics

social causestravel news

maya’s maya’s screensscreens

I’ll accept these stories

I’ll accept these adsI’ll accept these emails

maya’s maya’s networknetwork

I’ll share with 100 friendsI’ll share with 100 friends

who share with 100 friendswho share with 100 friends

within six steps . . .within six steps . . .

we live in exponential times

which is more than the previous 5,000 years

NYT.com and top ten news sitesNYT.com and top ten news sites combinedcombined create only create only .3%.3% of total of total posts and linksposts and links

yet . . .

we

the paradox

70% mindful of the importance of journalism

we

36% satisfied with traditional news sources

each of us leavesa digital footprint

mine, so far this year

the equivalent of25,000 trees, printed

MySpaceMySpaceOver 200 million registered Over 200 million registered usersusers

if MySpace were a country, it would be the 11th largest

the MySpace mindset

socialprise

Targeted media buys

co-creators

communities

value propostion

how to socialprise

tag all content is all content is miscellaneousmiscellaneous

feed websites are so websites are so yesterdayyesterday

linkthe ethic of the ethic of reciprocityreciprocity

blog

enable

personalize

solutions

needs

context of use

individual

integrateall news has a long all news has a long social lifesocial life

rate

ask for ideas

monetizeeach piece of information has a value each piece of information has a value propositionproposition

www.myspace.com/yuri_arcurs

Freelance photographerFreelance photographer

Sells 400,000 stock photos Sells 400,000 stock photos per yearper year

44,000 Google references44,000 Google references

Earns $25,000 monthEarns $25,000 month

think like a 29-year old

analyze

make great stories

share

NAA blog post & slides at:www.ifocos.orgNAA blog post & slides at:www.ifocos.org

thanks! dale @ ifocos.orgthanks! dale @ ifocos.org