Shift Happens!Mobile Edition

A compilation of research by really smart people presented by a fan

Kevin KrasonCEO & ROI Fanatic, Biznet Internet Solutions

Digital / Internet Overview

~25 years oldAlmost 3 Billion people

83% of the World’s wealth

1 Billion Smart Phones

250 Million Shipped Q3 2013

133 Million US Adults

Smartphone demographics

Source: Pew Research Center , June 2013

Mobile users pass desktop next Year

(3.4 Billion Users Worldwide)

Global Mobile Traffic to reach 25% next year

Mobile Adoption isFastest in History

Why?ConvenienceAccessibility

Cost

Apps are Preferred

Screen fragmentation is creating big challenges and big opportunities

60% of online devices are now smartphones or tablets

150 times each day

Android vs. iOS

~40%

~50%

Mobile is enabling new forms of entertainment, communication, media, and commerce.

What’s Next?

Today…

Only 6% Of Fortune 100 Companies Have Sites That Comply With Google’s Mobile Requirements

“You really need to be thinking about mobile,” “We’re starting to think a lot about mobile.”

- Matt Cutts, Google

Thank you!

Imitation is the sincerest form of flatteryPlagiarism is avoided by citations

Special thanks to Comscore, Business Insider, Morgan Stanley, Pew Internet, Compuware, Google and Microsoft

Contact me:kkrason@biznetis.net

Linkedin.com/in/KevinKrason