Post on 13-Apr-2017
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INSPIRATION
INSPIRATION
#SHESUMMITS16
ERIN JACOBSONDesigner, Tres Birds Workshop
MARY BETH MONTGOMERYCreative Director, Formerly at Virgin Pulse
MELANIE TAYLORVP Content Strategy, Inspirato
Designer, Tres Birds Workshop
ErinJACOBSON
Design Prompt:
Design a museum focused on Oregon ecology.
analytical scientific mathematical
Paralysis by analysis
creative passionate
imaginative
https://vimeo.com/40462235
analytical scientific mathematical
You can try your hardest to capture the feeling ofbeing of there but no photo will ever compare toactually being on a summit or being ona trail.
creative passionate
imaginative
Lisa Congdon
STOP THINKING, START DRAWING
analytical scientific mathematical
1
2
3
1
2
3
1
2
3
CREATIVE & BRAND DIRECTOR
INSPIRATION IS EVERYWHERE.
INSPIRATION SOURCE.
INSPIRATION APPLIED.
1CREATIVE
BRIEF
MY PROCESS: NAMING
2SEED
WORDS
3APPLY
INSPIRATION
Never skip! Gets all aligned Blueprint for the brand
Listen! Common themes emerge Create list
Be systematic Mine the internet Dont fall in love!
What are the qualities of a
great brand name?
Suggestive
Meaningful
Evokes imagery
Has legs
Emotional
Broad enough
Interesting
Easy to say
Relevant
VICE PRESIDENT CONTENT STRATEGY, INSPIRATO
MelanieTAYLOR
#SheSummits16 @melaniegt
#inspireme
#SheSummits16 @melaniegt
#SheSummits16 @melaniegt
#SheSummits16 @melaniegt
#SheSummits16 @melaniegt
YOU LO
OK FU
NNY WITH
YOUR
HEA
D LIKE THA
T
#SheSummits16 @melaniegt
Just as people with different backgrounds solve problems better
#SheSummits16 @melaniegt
You can become inspired by stepping outside your everyday world.
#SheSummits16 @melaniegt
Or even by looking closer inside your world.
#SheSummits16 @melaniegt
QUESTIONS
EXPERIMENTATION
SheSummits:Experimentation
A few truths and a dare
EXPERIMENTATION
#SHESUMMITS16
MORLEY MCBRIDEFounder, More
Creative By Design
MEREDITH OLSENProgram Manager, smith & beta
A talent development and education company focused on helping employees get smarter in the
digital economy.
DIGITAL and WAYS OF WORKING
#SHESUMMITS16
iterativecollaborativecourageousexperimental
#SHESUMMITS16
WE ASK PEOPLE TO GET
EXPERIMENTAL
#SHESUMMITS16
Employees Dont Experiment
65% of survey respondents say that experimentation is the most important quality for the agency to improve upon
#SHESUMMITS16
Carol S. Dweck, Ph.D.
So, we are here today to encourage you to get more
experimental.
Experimentation is much easier with the necessary mindsets in hand.
#SHESUMMITS16
4 TRUTHS+ 1 DARE
#SHESUMMITS16
Can you see the future?
#SHESUMMITS16
An experiment is one of the few ways to gain knowledge you dont already have
#SHESUMMITS16
TRUTH #1: You must embrace the unknown.
Uncertainty is certain.
#SHESUMMITS16
Experiment: to try or test, especially in order to discover or prove something
#SHESUMMITS16
Experiment: to try or test, especially in order to discover or prove something
#SHESUMMITS16
The most successful entrepreneurs dont begin with the best ideas
they discover them. Peter Sims
#SHESUMMITS16
TRUTH #2: You can (and should) start small.
Constraints are your friend.
#SHESUMMITS16
What youve got is all you need
#SHESUMMITS16
STORY 2 - digital paper
#SHESUMMITS16
#SHESUMMITS16
A prototype is worth a thousand meetings.
An IDEO saying
Small experiments help us find small wins
#SHESUMMITS16
And small wins help us make change happen
#SHESUMMITS16
And small wins help us make change happen
#SHESUMMITS16
STORY 3 - digital video
Before
#1
#2
#3
#4
#5
#6
Now
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
Tiny steps
TRUTH #3: You must repeatedly learn.
Failing is just a dirty word for learning.
#SHESUMMITS16
If I find ten thousand ways something wont work, I havent failed.
I am not discouraged, because every wrong attempt discarded is just one more
step forward.Thomas Edison
If I find ten thousand ways something wont work, I havent failed.
I am not discouraged, because every wrong attempt discarded is just one more
step forward.Thomas Edison
Your cheat sheet for experimental learning:
TRUTH #4: You wont know if you dont try.
Inertia is a stubborn little bugger.
#SHESUMMITS16
WE DARE YOU...
#SHESUMMITS16
WE DARE YOUto commit to try an experiment
at your very next meeting
#SHESUMMITS16
Activity: We are going to design an experiment to make your next meeting more(Pick 1)
efficientfocused
inspiringcollaborative
Getting specific: If you were successful at that goal, what behaviors or outcomes would you want to see?
(List 2)
1.2.
Buddy up: Find a partner and share your goal and desired outcomes.
(2 mins)
Brainstorm:* Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s).
*Constraints: Your ideas must require
Commit: Pick one idea to experiment and fill out your Dare card.
What are you going to try?
When? And with whom?
What are you looking to learn?
Buddy up: Find a partner and share your plan for your next experiment.
(2 mins)
Capture Learnings: Remember to capture learnings from your experiments!
TRUTHS #1: You must embrace the unknown.#2: You can (and should) start small.#3: You must repeatedly learn.#4: You wont knowif you dont try.
DARE: Get to it! Dont over think it. Try something new at your next meeting, capture your learnings, and build.
#SHESUMMITS16
Thank you!Morley McBride, moemcbride@gmail.comwww.morecreativebydesign.com
Meredith Olsen, meredith@smithandbeta.comwww.smithandbeta.com
#SHESUMMITS16
MAKING
MAKING
#SHESUMMITS16
JESSIE DIXONChief Operating Officer
AMY MAHERVice President, Product
SARA MILLERSenior Director, People & Culture
Making: HavenlyDisrupting Interior Design
Our Story
Founded in 2013 by 2 sisters
Joined as COO and Co-founder in June 2014
Raised $13 MM in venture funding to date
40+ people + hundreds of designers on platform
Goal: To democratize interior design
How we work
We Match You With Your Perfect DesignerWe use an algorithm to assess your style, and match you with a few of our trained designers.
You choose your favorite.
Who Works With You OnlineYou get two ideas for your space, and revisions (and designer time) to get the perfect design.
You Buy With UsYou buy whatever you like from your design all in one place, all online, at the best price possible.
We Believe that Everyone Deserves a Beautiful Home
Disrupting the interior design market
Pricing
Workforce
Vendors
Product and technology
Culture
#SHESUMMITS16
Pricing Less than a dress
Traditional service hourly + markup
$199 per room
$79 for a mini
Free Design Quickie through our App
WorkforcePairing Excess Supply with
Increased Demand
Attracting highly skilled but under-utilized interior designers
75% of our designers have degrees in the field
Tools for remote work
Benefits: Flexible schedule Real design work Outsource back-office tasks
Vendors & Product
The complete home marketplace
Retail, trade, wholesale
Stocked, Custom
Keep your existing pieces
Design service provides confidence in the purchase
Making HavenlyEvolution of a disruptive product
Help clients clearly articulate their needs
Foster a personal relationship
Facilitate collaboration between client and designer
People Want This Service - Now What?
#SHESUMMITS16
Version 1: Choose your own adventure - phone or online
People hated this
Version 2: Show, Dont Tell
They Love It!
Our Mission: Become a Clients Design BFF
Fostering the personal relationship
Reduce anxiety of taking offline world online
Promote brand loyalty and repeat purchase behavior
#SHESUMMITS16
Not Everyone is a Phone Call Person
Shes real, we promise!
The online conversation
Make Giving Feedback Delightful and Easy!
Hypothesis: Clients will give helpful, constructive feedback if we provide structured examples of negative feedback and make the process more visual
Path Forward: Always Be Curious
Refine the hypothesis with analogs
Review data
Client + designer interviews
User testing
Iterate
Making Havenly Team & Culture
FoundersPassionate
DoersHigh
GrowthSustained
Growth
Stages of Startup Teams
#SHESUMMITS16
What is culture?
How we work
What we value
The way we interact
What gets recognized & rewarded
What will make us win
Teams are made.Culture is articulated.
Ask the current team
How do they describe the culture?
What makes you proud to be on this team?
What values & attributes do you encourage?
Survey Leadership
What are your strengths ?
What drives you crazy? What sets you apart? What do you value about
the people around you? What has made you
successful?
Gather Stakeholders
Where does everything intersect?
Where is the company going?
What has made the company successful to this point?
What will you need to grow?
Who do you want to work with?
Food, and drinks!
How?
Exhibit Gumption Over Perform
Act Like an Owner Stay Playful
At Havenly We
COURAGE
COURAGE
#SHESUMMITS16
ALE LARIUFormer Executive Creative
Director, Frog Design | Founder, SheSays Global
ALE INTRO HERE
Today we covered
INSPIRATION EXPERIMENTATION MAKING
#SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
#SHESUMMITS16
Courage
INSPIRATION EXPERIMENTATION MAKING COURAGE
An Opportunity?
#SHESUMMITS16
Courage to do what?
change a habit?speak up?start a movement?to lead?
#SHESUMMITS16
COURAGE AS A SIMPLE QUESTIONWhat have you got to lose?
A case study
Courage to change the status quo
#SHESUMMITS16
ALE INTRO HEREproduct/service
creation
FROM:
product/servicemessaging
TO:
LBiAgency RepublicMcCann Erickson
& others frog design
Courage to change your career
Courage to do what?
change a habit?speak up?start a movement?to lead?
#SHESUMMITS16
Courage to change vs courage to lead
#SHESUMMITS16
Courage to lead
New Leadership styles
confident
humbleanalytical
focused
resilientdynamic vulnerable
generous
patient
#SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerous
patienthumble
#SHESUMMITS16
MASCULINE FEMININE
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerous
patienthumble
#SHESUMMITS16
confidentanalyticalfocusedresilientdynamic
empatheticvulnerablegenerous
patienthumble
TRAITS A TRAITS B
in your daily life this translates as(nothing screams leadership more than)
Nothing screams leadership more than:
Empower your team- and allow for mistakes and controlled risks- progress vs perfection
PRINCIPLE 1
#SHESUMMITS16
Listening and giving time
PRINCIPLE 2
#SHESUMMITS16
Practice adaptive mentoring
PRINCIPLE 3
#SHESUMMITS16
Courage to change
GritPRINCIPLE 1
Be youPRINCIPLE 2
Have a visionPRINCIPLE 3
HERES MINE:
redefine the way people connect and lead
What is yours?
What is yours?** dont worry I hadnt figured out one I really liked until a year ago
WHERE TO STARTBuilding a creative vision is similar to building a brand platform
POSITIONING
CORE BELIEF
PROOF POINTS VALUES
FUNCTIONAL BENEFIT EMOTIONAL BENEFIT
WE EXIST TO
WHERE TO STARTFind a core belief
WHERE TO STARTPositioning: Define how you are different and what is unique about you
YOUR VISIONWhat are you here to do in
the world
WHY?It helps you build-up courage
ONE tangible thing that you can do today, to build up courage, is to create your vision
Lets try!
Wrap-up
Thanks!
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