SheSummits 2016 Program

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INSPIRATION

INSPIRATION

#SHESUMMITS16

ERIN JACOBSONDesigner, Tres Birds Workshop

MARY BETH MONTGOMERYCreative Director, Formerly at Virgin Pulse

MELANIE TAYLORVP Content Strategy, Inspirato

Designer, Tres Birds Workshop

ErinJACOBSON

Design Prompt:

Design a museum focused on Oregon ecology.

analytical scientific mathematical

Paralysis by analysis

creative passionate

imaginative

https://vimeo.com/40462235

You can try your hardest to capture the feeling ofbeing of there but no photo will ever compare toactually being on a summit or being ona trail.

creative passionate

imaginative

Lisa Congdon

STOP THINKING, START DRAWING

CREATIVE & BRAND DIRECTOR

INSPIRATION IS EVERYWHERE.

INSPIRATION SOURCE.

INSPIRATION APPLIED.

1CREATIVE

BRIEF

MY PROCESS: NAMING

2SEED

WORDS

3APPLY

INSPIRATION

Never skip! Gets all aligned Blueprint for the brand

Listen! Common themes emerge Create list

Be systematic Mine the internet Dont fall in love!

What are the qualities of a

great brand name?

Suggestive

Meaningful

Evokes imagery

Has legs

Emotional

Broad enough

Interesting

Easy to say

Relevant

VICE PRESIDENT CONTENT STRATEGY, INSPIRATO

MelanieTAYLOR

#SheSummits16 @melaniegt

#inspireme


YOU LO

OK FU

NNY WITH

YOUR

HEA

D LIKE THA

T


Just as people with different backgrounds solve problems better


You can become inspired by stepping outside your everyday world.


Or even by looking closer inside your world.

QUESTIONS

EXPERIMENTATION

SheSummits:Experimentation

A few truths and a dare

EXPERIMENTATION

#SHESUMMITS16

MORLEY MCBRIDEFounder, More

Creative By Design

MEREDITH OLSENProgram Manager, smith & beta

A talent development and education company focused on helping employees get smarter in the

digital economy.

DIGITAL and WAYS OF WORKING

#SHESUMMITS16

iterativecollaborativecourageousexperimental

#SHESUMMITS16

WE ASK PEOPLE TO GET

EXPERIMENTAL

#SHESUMMITS16

Employees Dont Experiment

65% of survey respondents say that experimentation is the most important quality for the agency to improve upon

#SHESUMMITS16

Carol S. Dweck, Ph.D.

So, we are here today to encourage you to get more

experimental.

Experimentation is much easier with the necessary mindsets in hand.

#SHESUMMITS16

4 TRUTHS+ 1 DARE

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Can you see the future?

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An experiment is one of the few ways to gain knowledge you dont already have

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TRUTH #1: You must embrace the unknown.

Uncertainty is certain.

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Experiment: to try or test, especially in order to discover or prove something

#SHESUMMITS16

The most successful entrepreneurs dont begin with the best ideas

they discover them. Peter Sims

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TRUTH #2: You can (and should) start small.

Constraints are your friend.

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What youve got is all you need

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STORY 2 - digital paper

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A prototype is worth a thousand meetings.

An IDEO saying

Small experiments help us find small wins

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And small wins help us make change happen

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STORY 3 - digital video

Before

Tiny steps

TRUTH #3: You must repeatedly learn.

Failing is just a dirty word for learning.

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If I find ten thousand ways something wont work, I havent failed.

I am not discouraged, because every wrong attempt discarded is just one more

step forward.Thomas Edison

Your cheat sheet for experimental learning:

TRUTH #4: You wont know if you dont try.

Inertia is a stubborn little bugger.

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WE DARE YOU...

#SHESUMMITS16

WE DARE YOUto commit to try an experiment

at your very next meeting

#SHESUMMITS16

Activity: We are going to design an experiment to make your next meeting more(Pick 1)

efficientfocused

inspiringcollaborative

Getting specific: If you were successful at that goal, what behaviors or outcomes would you want to see?

(List 2)

1.2.

Buddy up: Find a partner and share your goal and desired outcomes.

(2 mins)

Brainstorm:* Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s).

*Constraints: Your ideas must require

Commit: Pick one idea to experiment and fill out your Dare card.

What are you going to try?

When? And with whom?

What are you looking to learn?

Buddy up: Find a partner and share your plan for your next experiment.

(2 mins)

Capture Learnings: Remember to capture learnings from your experiments!

TRUTHS #1: You must embrace the unknown.#2: You can (and should) start small.#3: You must repeatedly learn.#4: You wont knowif you dont try.

DARE: Get to it! Dont over think it. Try something new at your next meeting, capture your learnings, and build.

#SHESUMMITS16

Thank you!Morley McBride, [email protected]

Meredith Olsen, [email protected]

#SHESUMMITS16

MAKING

MAKING

#SHESUMMITS16

JESSIE DIXONChief Operating Officer

AMY MAHERVice President, Product

SARA MILLERSenior Director, People & Culture

Making: HavenlyDisrupting Interior Design

Our Story

Founded in 2013 by 2 sisters

Joined as COO and Co-founder in June 2014

Raised $13 MM in venture funding to date

40+ people + hundreds of designers on platform

Goal: To democratize interior design

How we work

We Match You With Your Perfect DesignerWe use an algorithm to assess your style, and match you with a few of our trained designers.

You choose your favorite.

Who Works With You OnlineYou get two ideas for your space, and revisions (and designer time) to get the perfect design.

You Buy With UsYou buy whatever you like from your design all in one place, all online, at the best price possible.

We Believe that Everyone Deserves a Beautiful Home

Disrupting the interior design market

Pricing

Workforce

Vendors

Product and technology

Culture

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Pricing Less than a dress

Traditional service hourly + markup

$199 per room

$79 for a mini

Free Design Quickie through our App

WorkforcePairing Excess Supply with

Increased Demand

Attracting highly skilled but under-utilized interior designers

75% of our designers have degrees in the field

Tools for remote work

Benefits: Flexible schedule Real design work Outsource back-office tasks

Vendors & Product

The complete home marketplace

Retail, trade, wholesale

Stocked, Custom

Keep your existing pieces

Design service provides confidence in the purchase

Making HavenlyEvolution of a disruptive product

Help clients clearly articulate their needs

Foster a personal relationship

Facilitate collaboration between client and designer

People Want This Service - Now What?

#SHESUMMITS16

Version 1: Choose your own adventure - phone or online

People hated this

Version 2: Show, Dont Tell

They Love It!

Our Mission: Become a Clients Design BFF

Fostering the personal relationship

Reduce anxiety of taking offline world online

Promote brand loyalty and repeat purchase behavior

#SHESUMMITS16

Not Everyone is a Phone Call Person

Shes real, we promise!

The online conversation

Make Giving Feedback Delightful and Easy!

Hypothesis: Clients will give helpful, constructive feedback if we provide structured examples of negative feedback and make the process more visual

Path Forward: Always Be Curious

Refine the hypothesis with analogs

Review data

Client + designer interviews

User testing

Iterate

Making Havenly Team & Culture

FoundersPassionate

DoersHigh

GrowthSustained

Growth

Stages of Startup Teams

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What is culture?

How we work

What we value

The way we interact

What gets recognized & rewarded

What will make us win

Teams are made.Culture is articulated.

Ask the current team

How do they describe the culture?

What makes you proud to be on this team?

What values & attributes do you encourage?

Survey Leadership

What are your strengths ?

What drives you crazy? What sets you apart? What do you value about

the people around you? What has made you

successful?

Gather Stakeholders

Where does everything intersect?

Where is the company going?

What has made the company successful to this point?

What will you need to grow?

Who do you want to work with?

Food, and drinks!

How?

Exhibit Gumption Over Perform

Act Like an Owner Stay Playful

At Havenly We

COURAGE

COURAGE

#SHESUMMITS16

ALE LARIUFormer Executive Creative

Director, Frog Design | Founder, SheSays Global

ALE INTRO HERE

Today we covered

INSPIRATION EXPERIMENTATION MAKING

#SHESUMMITS16

Courage

INSPIRATION EXPERIMENTATION MAKING COURAGE

#SHESUMMITS16

Courage

INSPIRATION EXPERIMENTATION MAKING COURAGE

An Opportunity?

#SHESUMMITS16

Courage to do what?

change a habit?speak up?start a movement?to lead?

#SHESUMMITS16

COURAGE AS A SIMPLE QUESTIONWhat have you got to lose?

A case study

Courage to change the status quo

#SHESUMMITS16

ALE INTRO HEREproduct/service

creation

FROM:

product/servicemessaging

TO:

LBiAgency RepublicMcCann Erickson

& others frog design

Courage to change your career

Courage to do what?

change a habit?speak up?start a movement?to lead?

#SHESUMMITS16

Courage to change vs courage to lead

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Courage to lead

New Leadership styles

confident

humbleanalytical

focused

resilientdynamic vulnerable

generous

patient

#SHESUMMITS16

confidentanalyticalfocusedresilientdynamic

empatheticvulnerablegenerous

patienthumble

#SHESUMMITS16

MASCULINE FEMININE



patienthumble

#SHESUMMITS16



patienthumble

TRAITS A TRAITS B

in your daily life this translates as(nothing screams leadership more than)

Nothing screams leadership more than:

Empower your team- and allow for mistakes and controlled risks- progress vs perfection

PRINCIPLE 1

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Listening and giving time

PRINCIPLE 2

#SHESUMMITS16

Practice adaptive mentoring

PRINCIPLE 3

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Courage to change

GritPRINCIPLE 1

Be youPRINCIPLE 2

Have a visionPRINCIPLE 3

HERES MINE:

redefine the way people connect and lead

What is yours?

What is yours?** dont worry I hadnt figured out one I really liked until a year ago

WHERE TO STARTBuilding a creative vision is similar to building a brand platform

POSITIONING

CORE BELIEF

PROOF POINTS VALUES

FUNCTIONAL BENEFIT EMOTIONAL BENEFIT

WE EXIST TO

WHERE TO STARTFind a core belief

WHERE TO STARTPositioning: Define how you are different and what is unique about you

YOUR VISIONWhat are you here to do in

the world

WHY?It helps you build-up courage

ONE tangible thing that you can do today, to build up courage, is to create your vision

Lets try!

Wrap-up

Thanks!

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SheSummits 2016 Program

Career

Transcript of SheSummits 2016 Program