Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008
Transcript of Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008
1. LARS HILSE Web Strategist - Entrepreneur Lars
HilseJoomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
2. Open Source Software Web Content Search Engine
OptimizationJoomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
3. OPEN SOURCE SOFTWAREJoomla!Dag III 4 en 5 april 2008
Utrecht, NL - www.lars-hilse.de
4. Some Of The Planets Most Successful Products Joomla!Dag III
4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de
5. WHY?Joomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
6. 100.000s of coders and idea 100s of coders, some
ideaproviders providers/project managersdoing their work out of
doing their work to earnpassion moneycontributing ideas from ideas
regionally limitedaround the globe Open Source Software Commercial
Products Joomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
7. WEB CONTENTJoomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
8. Who Is Your Audience?Pay attention to demographics, gender,
and regional or national issues Joomla!Dag III 4 en 5 april 2008
Utrecht, NL - www.lars-hilse.de
9. Translate!Your website is accessible to 1,2 billion
potential customers not only from your country Joomla!Dag III 4 en
5 april 2008 Utrecht, NL - www.lars-hilse.de
10. Less Is MoreDont be verbose yet keep the option for those
that like to read details Joomla!Dag III 4 en 5 april 2008 Utrecht,
NL - www.lars-hilse.de
11. People Are DifferentSome digest information best when
reading. Others need diagrams to understand your point Joomla!Dag
III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de
12. Be TransparentProvide several ways to contact you. Direct
access is important to some people Joomla!Dag III 4 en 5 april 2008
Utrecht, NL - www.lars-hilse.de
13. SEARCH ENGINE OPTIMIZATIONJoomla!Dag III 4 en 5 april 2008
Utrecht, NL - www.lars-hilse.de
14. Who Are We Dealing With? 46.47% 17.16% 12.87%
1.1%Joomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
15. Who Are We Dealing With? 46.47% 17.16% 12.87%
1.1%Joomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
16. Who Are We Dealing With? 46.47% 17.16% 12.87%
1.1%Joomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
17. Who Are We Dealing With? 46.47% 17.16% 12.87%
1.1%Joomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
18. Who Are We Dealing With? 46.47% 17.16% 12.87%
1.1%Joomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
19. Definition Of Search Engine Optimization OPTIMIZED
Joomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
20. HOW?Joomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
21. Before & While Building The Website Joomla!Dag III 4 en
5 april 2008 Utrecht, NL - www.lars-hilse.de
22. Keyword Strategy You cant afford the words you
wantJoomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
23. Internal Linking And SitemapsJoomla!Dag III 4 en 5 april
2008 Utrecht, NL - www.lars-hilse.de
24. Meta TagsJoomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
25. Meta Tags CONTENTJoomla!Dag III 4 en 5 april 2008 Utrecht,
NL - www.lars-hilse.de
26. Meta Tags AB A, B, word, another word A and B are the
primary products of our company CONTENT Website content in which A
& B are mentioned againJoomla!Dag III 4 en 5 april 2008
Utrecht, NL - www.lars-hilse.de
27. Meta Tags AB A, B, word, another word A and B are the
primary products of our company CONTENT Website content in which A
& B are mentioned againDont forget the tag for regional
searches!Joomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
28. (Real Simple) SyndicationJoomla!Dag III 4 en 5 april 2008
Utrecht, NL - www.lars-hilse.de
29. Social BookmarkingJoomla!Dag III 4 en 5 april 2008 Utrecht,
NL - www.lars-hilse.de
30. Once Your Website Has Gone LiveJoomla!Dag III 4 en 5 april
2008 Utrecht, NL - www.lars-hilse.de
31. PageRankDemocracy On The Web The number & relevance of
links to your site determines your PR Joomla!Dag III 4 en 5 april
2008 Utrecht, NL - www.lars-hilse.de
32. Proper Linking Of Your WebsiteJoomla!Dag III 4 en 5 april
2008 Utrecht, NL - www.lars-hilse.de
33. Proper Linking Of Your Website Social Networks (XING,
LinkedIn, ...) ICRA (www.icra.org) Blogs (Blogger,
Wordpress,...)Directories (DMOZ, other web directories) Joomla!Dag
III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de
34. Proper Linking Of Your Website Social Networks (XING,
LinkedIn, ...) Banner Farms ICRA (www.icra.org) Unrelated /
Off-Topic Websites Blogs (Blogger, Wordpress,...) Unspecified
LinkingDirectories (DMOZ, other web directories) Unrelated Linking
In Directories Joomla!Dag III 4 en 5 april 2008 Utrecht, NL -
www.lars-hilse.de
35. Cross-SellingMARY sells pasta. JOE sells pasta plates. WHY
havent they exchanged links? Joomla!Dag III 4 en 5 april 2008
Utrecht, NL - www.lars-hilse.de