Joomla SEO June 2015 - Sydney Joomla User Group
-
Upload
tim-plummer -
Category
Technology
-
view
412 -
download
3
Transcript of Joomla SEO June 2015 - Sydney Joomla User Group
![Page 1: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/1.jpg)
Joomla SEO
Sydney Joomla User GroupPresented by Tim Plummer
09/06/2015
![Page 2: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/2.jpg)
How SEO used to be
![Page 3: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/3.jpg)
What SEO is like now
![Page 4: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/4.jpg)
Google is King in Australia
• Google handles approx 92.82% of Australian online searches
http://www.smh.com.au/digital-life/digital-life-news/google-loses-search-share-yahoo-rises-20150112-12l4c0.html (Dec 2014)
• Bing 4.88%• Yahoo 1.33%• Everything else 0.97%
![Page 5: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/5.jpg)
Google in US
• Google handles approx 75.2% of US online searches
• Bing 12.5%• Yahoo 10.4%• Everything else 1.9%
![Page 6: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/6.jpg)
Baidu is King in China
• Baidu has approx 79.48% market share (by Revenue) in China
• Google China 11.91%• Sogou 5.54%• Other 3.07%http://www.chinainternetwatch.com/12678/search-engine-market-overview-2014/ (2014)
![Page 7: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/7.jpg)
Leaked Google Quality Rater Guidelines
![Page 8: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/8.jpg)
Ensure your website is professional
• Make sure you have the basics– Privacy policy– Sitemap• Xmap used to be most popular way in Joomla, now
project is dead. OSMap is a recent fork with free version.
![Page 9: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/9.jpg)
OSMap
![Page 10: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/10.jpg)
OSMap
• Chose which menus should appear on sitemap
![Page 11: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/11.jpg)
Submit your sitemap
• Make sure you submit your sitemap to Google Webmaster Tools https://www.google.com/webmasters/
![Page 12: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/12.jpg)
Adding sitemap.xml
• I usually take XML link and put into sitemap.xml file, so other search engines can find it
• replace & with & in the sitemap url
![Page 13: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/13.jpg)
Visible contact info
• Does your website have:– Phone number– Address– Contact form
![Page 14: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/14.jpg)
About Us page
• Does your website have an about us page?
![Page 15: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/15.jpg)
Mobile Friendly
• Responsive design
![Page 16: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/16.jpg)
Quick to load
• Make your site load as fast as possiblehttps://developers.google.com/speed/pagespeed/insights/
• Web host can have speed impact
![Page 17: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/17.jpg)
Onpage SEO
• 1 keyword per page• No keyword stuffing• Good internal linking• No sneaky redirects• Avoid hidden text
![Page 18: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/18.jpg)
Demonstrate Authority
• Publish interviews, photos, videos and other media
![Page 19: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/19.jpg)
Case Studies and Reviews
• Collect case studies and reviews from customers and share on your website and/or relevant review sites for your industry
![Page 20: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/20.jpg)
Maintain your site
• Check Google WebMaster Tools for broken links and other issues
• https://www.google.com/webmasters/
![Page 21: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/21.jpg)
Update content frequently
• Update your content as often as appropriate based on the purpose of the site.
• More pages = greater chance people will find
![Page 22: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/22.jpg)
Every page must be useful
• Remove duplicate content.– www.screamingfrog.co.uk/seo-spider/ Free tool to
crawl website and tells you meta description & title, which can be dumped into spreadsheet
• Get rid of useless pages
![Page 23: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/23.jpg)
Use videos
• Google owns YouTube• There is a high correlation between websites
that rank highly and those that use video
![Page 24: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/24.jpg)
User engagement
• Encourage comments & social shares
![Page 25: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/25.jpg)
Reputation management
• Does your company have a positive reputation online?
![Page 26: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/26.jpg)
Keywords are useless
• Leave Meta Description and Meta Keywords blank in your global config
![Page 27: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/27.jpg)
Keyword Research
• Use Keywords in your competitors sites as research
![Page 28: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/28.jpg)
Keyword Research
• https://adwords.google.com/KeywordPlanner
![Page 29: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/29.jpg)
Control what Google Displays
• Set Browser Page Title for each menu item
![Page 30: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/30.jpg)
Google search results
• If you don’t put meta description, Google will choose what to show
![Page 31: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/31.jpg)
Control Google’s description
• You can choose whattext Google will show
![Page 32: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/32.jpg)
Don’t take shortcuts
• Play the long game – offer good quality consistent content
• Bad SEO can penalize your site• Short term tricks may give temporary boost,
but can cause problems later
![Page 33: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/33.jpg)
Questions?
![Page 34: Joomla SEO June 2015 - Sydney Joomla User Group](https://reader036.fdocuments.us/reader036/viewer/2022062406/55be073dbb61eb5a278b46c4/html5/thumbnails/34.jpg)
Tim Plummerwww.timplummer.com.au
@bfsurvey