Post on 08-May-2015
description
Ecommerce SEO: Selling Does Not Make You Link Worthy
Ecommerce SEO: Selling Does Not Make You Link Worthyby Tim Grice
Ecommerce SEO: Selling Does Not Make You Link Worthy
Category
Links Rankings
Ecommerce SEO 2002 - 2011
Ecommerce SEO: Selling Does Not Make You Link Worthy
Why?Why?
Ecommerce SEO: Selling Does Not Make You Link Worthy
It worked1#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Google are stupid2#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Everybody was doing it3#
Ecommerce SEO: Selling Does Not Make You Link Worthy
1
It was cheap4#
But mainly because…..
Ecommerce SEO: Selling Does Not Make You Link Worthy
This Categorically Doesn’t Work Anymore
Ecommerce SEO: Selling Does Not Make You Link Worthy
Manual Reviews
Trigger
Review
Approved
Applied
Ecommerce SEO: Selling Does Not Make You Link Worthy
But Also Because…..
• Disavow Data
• Devaluation of other signals
• Network Discovery
• Webmasters are more inclined to report
Ecommerce SEO: Selling Does Not Make You Link Worthy
Unnatural Links
Bad StrategyPenguin 2.0
Ecommerce SEO: Selling Does Not Make You Link Worthy
If this is your strategy,
Please STOP.
Ecommerce SEO: Selling Does Not Make You Link Worthy
Google's Thoughts
Want to sell products? - Adwords- Google Shopping- AKA – You pay us for it
Want to rank organically?- Add value- Become a brand (the result people want)- AKA – Pay someone else for it
Ecommerce SEO: Selling Does Not Make You Link Worthy
What’s Your Leverage?
PR
CONTENT
SOCIAL
Creative
Leverage
Ecommerce SEO: Selling Does Not Make You Link Worthy
This gives you 2 key benefits
Ecommerce SEO: Selling Does Not Make You Link Worthy
Gets you in the conversation
1#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Makes you worth talking about
2#
Ecommerce SEO: Selling Does Not Make You Link Worthy
You have to promote
Ecommerce SEO: Selling Does Not Make You Link Worthy
A word on buying links
Ecommerce SEO: Selling Does Not Make You Link Worthy
Your New Link Strategy
• Create something to talk about
• Promote to relevant audience
• Be a part of the conversation
Ecommerce SEO: Selling Does Not Make You Link Worthy
Don’t worry about
• Anchor text
• Keyword relevance
• Target pages (Unless it’s based on link worthiness)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Biggest Challenge for Ecommerce
You need a
new approa
ch
Ecommerce SEO: Selling Does Not Make You Link Worthy
Ecommerce SEO: Selling Does Not Make You Link Worthy
Online Retailers have to become Publishers
Ecommerce SEO: Selling Does Not Make You Link Worthy
A few tips…
Ecommerce SEO: Selling Does Not Make You Link Worthy
Pay a popular writer1#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Paid media = Earned links2#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Work with the right people
3#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Work with the right people
3#
tim.grice@branded3.com@tim_grice
branded3.comseowizz.net