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SEO for Ecommerce - Selling Doesn't Make You Link Worthy
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Ecommerce SEO: Selling Does Not Make You Link Worthy Ecommerce SEO: Selling Does Not Make You Link Worthy by Tim Grice
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Tim presents his thoughts on Ecommerce SEO at BrightonSEO. The changing Google landscape means Ecommerce businesses have to become publishes. If you want people to link to you, you have to be worth talking about, Google doesn't want to list another set of results, they want sites to rank that add value. Time to be a part of the conversation.
Transcript of SEO for Ecommerce - Selling Doesn't Make You Link Worthy
Ecommerce SEO: Selling Does Not Make You Link Worthy
Ecommerce SEO: Selling Does Not Make You Link Worthyby Tim Grice
Ecommerce SEO: Selling Does Not Make You Link Worthy
Category
Links Rankings
Ecommerce SEO 2002 - 2011
Ecommerce SEO: Selling Does Not Make You Link Worthy
Why?Why?
Ecommerce SEO: Selling Does Not Make You Link Worthy
It worked1#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Google are stupid2#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Everybody was doing it3#
Ecommerce SEO: Selling Does Not Make You Link Worthy
1
It was cheap4#
But mainly because…..
Ecommerce SEO: Selling Does Not Make You Link Worthy
This Categorically Doesn’t Work Anymore
Ecommerce SEO: Selling Does Not Make You Link Worthy
Manual Reviews
Trigger
Review
Approved
Applied
Ecommerce SEO: Selling Does Not Make You Link Worthy
But Also Because…..
• Disavow Data
• Devaluation of other signals
• Network Discovery
• Webmasters are more inclined to report
Ecommerce SEO: Selling Does Not Make You Link Worthy
Unnatural Links
Bad StrategyPenguin 2.0
Ecommerce SEO: Selling Does Not Make You Link Worthy
If this is your strategy,
Please STOP.
Ecommerce SEO: Selling Does Not Make You Link Worthy
Google's Thoughts
Want to sell products? - Adwords- Google Shopping- AKA – You pay us for it
Want to rank organically?- Add value- Become a brand (the result people want)- AKA – Pay someone else for it
Ecommerce SEO: Selling Does Not Make You Link Worthy
What’s Your Leverage?
PR
CONTENT
SOCIAL
Creative
Leverage
Ecommerce SEO: Selling Does Not Make You Link Worthy
This gives you 2 key benefits
Ecommerce SEO: Selling Does Not Make You Link Worthy
Gets you in the conversation
1#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Makes you worth talking about
2#
Ecommerce SEO: Selling Does Not Make You Link Worthy
You have to promote
Ecommerce SEO: Selling Does Not Make You Link Worthy
A word on buying links
Ecommerce SEO: Selling Does Not Make You Link Worthy
Your New Link Strategy
• Create something to talk about
• Promote to relevant audience
• Be a part of the conversation
Ecommerce SEO: Selling Does Not Make You Link Worthy
Don’t worry about
• Anchor text
• Keyword relevance
• Target pages (Unless it’s based on link worthiness)
Ecommerce SEO: Selling Does Not Make You Link Worthy
Biggest Challenge for Ecommerce
You need a
new approa
ch
Ecommerce SEO: Selling Does Not Make You Link Worthy
Ecommerce SEO: Selling Does Not Make You Link Worthy
Online Retailers have to become Publishers
Ecommerce SEO: Selling Does Not Make You Link Worthy
A few tips…
Ecommerce SEO: Selling Does Not Make You Link Worthy
Pay a popular writer1#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Paid media = Earned links2#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Work with the right people
3#
Ecommerce SEO: Selling Does Not Make You Link Worthy
Work with the right people
3#
[email protected]@tim_grice
branded3.comseowizz.net
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