SEO Basicsby @AmitHPanchal

Search Engine Optimization

• SEO is process to improve your website ranking in organic search results for increase visibility and quality traffic.

How Search Engine Works?

• Indexing Process:

How Search Engine Works?

• Searches:

Types of SEO

On Page Optimization

• Keywords Research• Title & Meta Tags Optimization• Header Tags• Alt Tags & Title Tags• URL Optimization• Content Optimization

On Page Optimization

• Keywords Research– High Search Volume– Low Competition– Long Tail Keywords • SEO• SEO Company in India

– Select Primary & Secondary Keywords for Landing Page

On Page Optimization

• Title Tags– 60 Characters– Use Keyword Phrases (Buy Organic Honey)– Unique Title for Each Page

On Page Optimization

• Title Tags– Use Synonyms

On Page Optimization

• Title Tags- Don’t Duplicate Title in H1 Tag- Don’t Use Stop Words- No Keyword Stuffing

On Page Optimization

• Meta Description– 160 Characters– Targeted Keywords– Include Call-to-Action or Offer– Mobile Number

On Page Optimization

• HTML Tags– Heading Tags (H1 to H6)– <h1>Main Heading</h1>– <h2>Secondary Heading 1</h2>– <h3>Sub-section of the secondary heading 1</h3>– <h2>Secondary Heading 2</h2>– <h3>Sub-section of the secondary heading 2</h3>

On Page Optimization

• Alt Tag– <img src

="http://www.example.com/example.png" alt="Diesel Long Term Gunner Sneakers">

On Page Optimization

• Image Title Tag– <img src=”image path” alt=”keyword rich alt tag”

title=”keyword rich title tag”>

On Page Optimization

• URL Optimization– Add Targeted Keywords in URLs– Use Canonical URLs– No Capital Letters– Use Hyphens

On Page Optimization

• Content Optimization– Accurate Page Title– Length of Content– Interactions & Engagement– Call to Action

Off Page Optimization

• Influencer Outreaching• Author Outreaching• Broken Link Building• Article Submission• Local Listing• Guest Blogging

Off Page Optimization

• Influencer Outreaching– Find Influencers & Create List of Your Industry

Experts.

Off Page Optimization

• Influencer Outreaching– How to Find Influencers?• FollowerWonk.com• Klout.com• AllTop.com

– How to engage with them?• Promote Their Content• Comment on Their Blog Posts

Off Page Optimization

• Author Outreaching– Find Authors in Your Industry– Ask Them to Include Blog Link

Off Page Optimization

• Broken Link Building

Broken Link Building

Off Page Optimization

• Article Submission– Its Way to Promote Your Website & Links.– Higher Ranking– Multiple Links from the Same Article– Increase Referral Traffic

Off Page Optimization

• Local Listing

Off Page Optimization

• Benefits of Local Listing– Its Free!– Drive more traffic & new customers.– High Search Engine Results– Mobile Friendly– Include Special Offers & Coupons

Off Page Optimization

• Guest Blogging– Writing & Publishing an Article for Other Well-

Known Platform.– To Earn Links from Authority Blogs– To Drive more Traffic to Your Website or Blog– Community Building

SEO Do’s

• Get Backlinks from Relevant Sites• Use Keywords in Your Titles, Meta

Descriptions & Body Content• Become a Guest Blogger on Trusted &

Reputable Websites• Learn from Your Competitors• Remove & Disavow Bad Links• Make Your Website Mobile Friendly

SEO Don’ts

• Don’t Do Keywords Stuffing• Don’t Use Hidden Text or Links• Never Buy SEO Services From The ‘Offers’ You

Get by Email.• Don’t Submit Your Website to over 1000

Search Engines.• Avoid Irrelevant Links• Don’t Build Backlinks only for Homepage.

Benefits of SEO

• Increased Website Traffic• Return on Investment• Cost Effective• Increased Website Usability• Brand Awareness• Improve Search Engine Rankings

Thanks!