SEOSearch Engine Optimization

&

Serve Entrepreneur Opportunity

Juwon Kwon & Xin Peng

Outline

●What is SEO

●Search Volume Share

●How Search Engine Works

●What to do

●What not to do

●Tools

What is SEO?

SEO stands for “search engine optimization.” It is the

process of getting traffic from unpaid search results

which often referred to as “natural”, “organic” or

“earned”, on search engines.

Google Searches per Month

Organic vs. Paid Search

Paid, but 10% of

clicks

Organic,90%

of clicks

CTR-Click-through Rate

How Do Search Engines Work

How Search Engine Works

Crawling

&

Indexing

Query-Independent Metrics

What is this page about

Unique and high quality content

Technical Signalsbehavioral metrics

do people link to you

who is linking to you

if you click the back button

Domain Authority

Page Rank

Link Architecture

Search Friendly URLs

Fixing Broken Links & 404s

XML Sitemaps

XML sitemaps help search engines' spiders find more of your pages and

minimize the resources used to index your pages.

Title Tags

Meta Description

Tag Length Recommendation

Keyword Research & Targeting

Choose the

“Best”

Words/Phrases

to

Target

Like...

What not to do

Duplication content

Meta Keywords Tag

H1,H2,H(x) Tag

Search Engine Submission

Social Media

Duplication Content

Meta Keywords Tag

H1,H2,H(x) Tags

Search Engine Submission

Social Media

Not saying Social Media is not important, of course they

are!

But you should be clear that they wouldn’t help with your

pagerank.

Tools

❏Google AdWords Tool

❏MS AdCenter Excel Plug-in

❏Google Trends

❏Internal Site Search Stat

❏Competitive Search Research

❏etc

Reference

1. seomoz.org

2. https://en.wikipedia.org/wiki/Search_engine_optimization

3. http://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-

gets-33-of-search-traffic-study