www.synchrony.co.in

Search Engine Optimization (SEO)

Karthick Ram ( CEO )

www.synchrony.co.in

Introduction to Search Engine Optimization

Your customers see your Advertisement or Listing when they Search

Bus Ticket Reservation Service

Google technology places your Advertisement (Paid Result)Natural listings ( By SEO Work )

- Definition

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Why is SEO important from a marketer’s point of view

- SEO pulls more traffic than PPC

- Natural listings are perceived to be non-biased.

- SEO gives better ROI than any other marketing medium.

- No bidding wars or click fraud in SEO

- Helps in creating an online brand.

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SEO – In house or Outsource?

In House

- Small non competitive niche industry

- Very large Company with a team of experienced SEO professionals

- Complex or proprietary business objectives which are confidential in nature

In all other cases, outsource.

www.synchrony.co.in Thursday, April 13, 2023

SEO General Advice

- How to estimate a baseline SEO budget

- SEO first OR PPC first ?

- How much time it takes to see SEO results ?

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SEO Basics.

Keyword Research

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- Competition Analysis : (Page Rank, links, paged indexed)

SEO Basics. ( Contd. )

Page RankLinks

Paged indexed

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- Keyword Selection(Proper Keyword Selection can make or Break SEO campaign)

- Off page Optimization

- On page Optimization

SEO Basics. ( Contd. )

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On Page SEO

Page Structure and layout Title Tag and Meta tags

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On Page SEO ( Contd. )

Hx tags

H1 tag<h1> </h1>

H2 tag<h2> </h2>

Good content with correct keyword density

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FilenamesImg Alt tags

On Page SEO ( Contd. )

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Simple Sitemap -Google Xml sitemap

On Page SEO ( Contd. )

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- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.

- Below is a summary for a Website:

On Page SEO ( Contd. )

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Page Structure and Layout

Table Vs CSS (two column / three column layouts)

menu Content

Layout without table trick

Empty Cell

Content

menu

Layout with table trick

Instead of this You would get this

Coding for Table Trick<table><tr><td><!-- an empty table cell --></td><td rowspan="2">The content of the page goes here. </td></tr><tr><td>The navigation menu goes here.</td></tr></table>

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Off page Optimization

- Directory submission : A few important paid and free directories

Yellow Pages Submission

Local Directory submission

www.eBrandz.com Thursday, April 13, 2023

Off page Optimization ( Contd. )

- Link popularity development

AWebsite

One Way Links : A site links to B site but there is no link from B to A

BWebsite

Two Way Links : A site links to B site and B site links back to A site

AWebsite

BWebsite

Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)

AWebsite

BWebsite

C

Main Website

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www.synchrony.co.in

- Article submission

- Links from online Press Releases and Blogs, RSS Feeds

Off page Optimization ( Contd. )

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Online Press Release submission

- Include keywords in your Title

- Hot link keywords with your URL if possible

- Include link to Press Kit on your website

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Social Search Optimization

- Useful Blogs

- Articles and whitepapers

- Viral Videos

- Customer reviews

- Free Tools

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Most common SEO mistakes

- Temporary redirect on home page

Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp

In such a case, it is quite difficult to promote www.remit2india.com.

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Most common SEO mistakes ( Contd. )

- Flash only website

- Click to enter website

- Ad hoc addition and deletion of pages

- Targetting one word or too generic keywords

- Unusual file extensions

.ift

Replace “?” with “/” and “=” with “-“ and “&” with “_” .

http://www.lampusa.com/index.asp/pageAction-VIEWPROD_ProdID-20785_HS-1

- Too many dynamic variables in website url

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Questions and Answers

Questions Answers

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Thank you