Post on 05-Dec-2014
description
New Media:
Challenges and Opportunities
Screen Leaders Europe
Saturday 6th June 2009
“ a global, internet-enabled platform for multiple forms of collaboration.”
Aged 4-7 Aged 8-11 Aged 12-15
TV most popular form of media.
On average 82 mins per day spent watching TV, compared to 6 mins on a PC
Niche multichannel content popular
Spend on average over 4 hrs a week online
45% of time spent viewing TV compared to 14% online
After TV (53%), games (31%) would be missed most
Spend on average over 8 hours per week online
PC and mobile phone valued significantly more than TV
55% use social networking sites
Interactivity
Multi-tasking
Sophistication
Growing role in use of media
Age-related Trends
Childs Eye Media*
UK Usage– 60% of children have internet access at
home– 71% of children researched by the BBC
use the internet 2 - 3 times a week– They spend an hour and three quarters
online– UK teens spend 8 hours a week online
Childs Eye Media*
“57% of Europeans now regularly access the internet each week”
Source: EIAA Press Release12.09.07 *
“ European internet users are spending 11.9 hours online each week and nearly a third (29%) are recognised as ʻheavyʼ internet users as they spend an average of 16 hours or more online each week – representing more than 48 million people”
Source: EIAA Press Release12.09.07 *
“Internet users access the internet 5.5 days per week”
Source: EIAA Press Release12.09.07 *
“Since 2006, there has been a 12% rise in the number of 55+ year olds using the internet each week and an 8% increase amongst women”
Source: EIAA Press Release12.09.07 *
“Broadband adoption amongst silver surfers is growing at a faster rate than the average European internet user (26% year on year growth compared to 14%)”
Source: EIAA Press Release12.09.07 *