Digital Strategy: L’Oreal Paris

By: Kaylie Kowatch

Target Audience

• Mostly women

• Some men

• Of all ages and backgrounds

Goals and Objectives

• Goal: To increase the target market of men for L’Oreal Paris

• App specifically for men

Smartphone App

• Big idea: Men can pamper themselves too– “Love Your L’Oreal – Men”

• Target fashionably aware men

• Customized app for men

App Features

• App features– Virtual outfits– Mixing and matching feature– Outfit suggestions– Cologne suggestions– Hair/skin products

More about the App

• Goal for app:– Men to feel important– Increase target market– Familiar with products– Word of mouth

Advertising

• Facebook (men and women)

• Instagram

• Twitter

• LinkedIn (#1)

Budget for App

• Basic design level• Main budget: $15,000– Special features– Images – Sound– In-app purchases

Measuring Success

• Present users vs. New users• Downloads• Outcome metrics• Engagement Metrics

Thank you and I hope you enjoyed!