Scandic - a value driven brand

Geir LundkvistVice President/Adm. DirektørScandic Norway

From 1 hotel with 25rooms in 1963 to almost 130hotels in 9 countriesoffering more than 23.000 rooms

Today we are the largest hotel chain in the Nordic market

A sustainable brand

Shared values

Values

Customer relationships

Methods

Concepts

Marketing/sales

Price

Product

Degree ofDifficulty

To create a unique brand

Time

Scandic’s Operating Compassto Profitability

- A system that benefits all:us, the environment, the society and our owners

We believe in – the environment

If we do our part, the environment that we have been privileged growing up in will still be there tomorrow

Det startet i 1994........

A hotel -a micro

society in focus

Ecological Sustainability

Scandic’s Environmental Policy

No company can avoid taking responsibility for the environment and focusing on environmental issues.

Scandic shall, therefore lead the way and work continuously to promote both a reduction in our environmental impact and a better environment.

Scandic shall contribute to a sustainable society.

1994

Corporate dedication...

Frank Fiskers

President & CEO Scandic

...and training of all team members

An easy understandable frame work...

• shared by both top exec’s and all team members!

Waste Management

• 400 000 000 less, individually packed items used

• From 1,5 to 0,5 kg unsorted waste/guest night

• Upstream and downstream approach

Scandic Sweden Organic BREAKFASTEcologic coffee Earl grey teaSour milkApple sauceCinnamonOrange marmeladeHard breadOatesMüsli Organic cheese

Total

9 million cups

125 m34 tonnes

20 trucks 4 tonnes6 tonnes32 tonnes20 tonnes

1 000 000 kg’syearly

Norway

The “EcoRoom”

• Life cycle perspective

• Higher guest satisfaction

• Longer life

• 16 000 built since 1996

• Design award in 1999 & 2007

• Resource effective

• Easy to clean

Giant Shrimps

• 50% of the world’s mangrove forests destroyed.

• They provide coastal protection from storms and reduces shoreline erosion (Tsunami).

• Shrimp Consumption raised by 500% during last 4 years in Sweden

•Hundreds of thousands of people forced to migrate from areas where they have lived for generations.

• In Bangladesh alone, more than 150 people have been killed!

Scandic cuts its carbon footprint

Our influence and responsibility

Supply Chain

Clear demands on transportation and

reporting of improvement

Our Guests

Facilitate use of sustainable local transportation

Waste

from constructionand daily operationsMinimise the use of

fossil plastic

Team members

Training and education for all

Total energy

Heating CoolingLightingCooking

Travelling

Company carsBusiness travel

CO2 - What we do

Save & Change! • -17 % energy since -96

• 16,000 eco-rooms built

• All hotels report live in SIR

• 11,000 TMs trained

• World’s first eco-labelled chain

• 100% renewable electricity SE NO

• Renewable materials promoted

• Pro-active car policy SE

• Swan labelled suppliers

• Oil for heating being phased-out

Carbon dioxide emissions at Scandic Nordic

CO2 emisions at Scandic Nordic

5,14

3,66 3,57

0

2

4

6

1996 2005 2006

kg C

O2/

gn

Down by 30.53%

Down by 2.7%

• The world’s first eco-labelled hotel chain in 2004 with all 66 Swedish Scandics

• Today 92 hotels in four countries are Swan labelled

• A growing B2B tool for

procurement people

Awards

• 16 000 eco rooms built

• 400 millions of single packed items not used

• 11 000 team members trained

• 25 million kg of resources recycled

• 24 million organic BREAKFAST served in Sweden

Impressive and Tangible results

• over 90 eco-labelled hotels

”You can do good and be good at the

same time”

• That’s what Sustainable Business is all about

• Welcome to visit… • www.scandic-betterworld.com

w

Scandics forpliktelser for fossil CO² ...

Siden tidlig på 1990-tallet har Scandic jobbet systematisk for å redusere utslippene av fossil karbondioksid fra driften.

I dag ligger vi 30 % under 1996-nivået vårt

Vi har besluttet å redusere med 50 % innen 2011

Målet vårt er å overhodet ikke bidra til klimaendringer i 2025

«Enda et skritt i vår ferd mot en bærekraftig fremtid ...»

Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per 07.2007

Scandics forpliktelser for fossil CO² ...

-50 % innen 2011

-100 % innen 2025

Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per 07.2007

– et tydelig, resolutt og oppnåelig mål ...

«Det er mulig å redusere med 100 % allerede innen 2025, selv om dette innebærer å påvirke andre aktører, som for eksempel lokale fjernvarmeleverandører»

«Hvis man fører an her og tar ansvar, oppnår man troverdighet, og alle involverte vinner på det: energiindustrien, vi, gjestene våre og planeten»

Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per 07.2007

A good company in a good society

Takk for oppmerksomheten !