Post on 19-Feb-2022
NYPACE Branding and Web Assets
Since joining NYPACE in May of 2017 as Executive Director, two questions keep me up at night:
How can we serve more? How can we serve better?
Allow me to share how NYPACE is addressing both questions.
We are continually seeking to provide pro bono business consulting to more under-resourced entrepreneurs, particularly those with an entrepreneurial vision that holds the promise of true scalability and job creation. To help us source more entrepreneurs from under-resourced communities, we now have referral pipelines established with a wide range of community partners including Echoing Green, Harlem Community Development Corporation, Queens Economic Development Corporation, NYC Small Business Services, and New York University’s Urban Future Lab.
On the service side, we strive for the ongoing improvement of our consulting model to enable entrepreneurs to meet their objectives – whether writing a business plan, formulating a marketing strategy, or launching a website. Several organizations in New York help entrepreneurs through mentoring or general classroom instruction, but NYPACE is unique in assigning a dedicated 3 to 4 person advisory team that focuses solely on the specific issues facing one entrepreneur. This model is still evolving and we’re continually seeking to refine it.
To meet the demands of a growing entrepreneurial pool we are constantly adding to our team of volunteer business advisors. We have been able to identify some of our top consulting candidates by actively recruiting from many of the leading professional firms in New York including EY, McKinsey, PwC, UBS, and Warburg Pincus.
To help us better serve and manage our expanding network of entrepreneurs, advisors, and donors, we are implementing Pipedrive, a powerful client relationship management platform. Pipedrive will help us in tracking all key relationships while providing the analytical framework to measure and record impact across a range of metrics.
All of this work is important but none of it would be possible without your help. Thank you for your belief in NYPACE and your ongoing support of entrepreneurship in New York City. We will continue to do all we can to fulfill our commitment to serve more and to serve better.
Ken InadomiExecutive Director
Our mission is to stimulate job creation and sustainable economic development in the Greater New York City Area by
providing pro-bono consulting services to local small business entrepreneurs from under-resourced communities.
Reside in or operate a business in the Greater New York City Area
Operate a business in an under-resourced area; or operate an organization with proven social impact in their community
Have operated a business for at least six months and are post-concept stage
Have limited or no formal business education or training
Our network of over 100 volunteer advisors draws professionals seeking to give back from more than 60 organizations in the Greater New York
City Area including some of the nation’s leading professional firms:
BlackRockBoston Consulting GroupDeloitte EY
LETTER FROM EXECUTIVE DIRECTOR
ENTREPRENEURS
ADVISORS
COMMUNITY PARTNERS
JPMorgan Chase KPMGMcKinseyMorgan Stanley
ParthenonPwCUBSWarburg Pincus
WHO WE ARE
MISSION N Y PA C E I M PA C TProvide pro-bono
consulting services to local small business
entrepreneurs from under-resourced communities
Create access to leading business professionals who can help generate
better business outcomes for local entrepreneurs
Satisfied to Extremely Satisfied with their NYPACE experience
Provide leadership opportunities to young business professionals interested in making a
positive impact through community service
100%
100%87%
72%
Energy EDC is an energy retrofitting enterprise that helps small businesses and nonprofits save money by reducing energy consumption in 3 primary areas - lighting, heating, and air conditioning – which can yield cost savings of 15% to 60%.
WorldGirls designs and markets a line of dolls representing ethnic cultures from around the world. Each doll embodies 1 of 5 aspirational prototypes - Warrior, Healer, Explorer, Rebel, Scholar - to help inspire young girls of color.
Developing a marketing plan to identify and reach target customers.
Establishing a financially feasible product roll-out plan for the next 5 years.
Reduced the number of telemarketing calls required to generate one lead by 50% - from 60 calls to only 30 calls by streamlining the narrative and refining the pitch.
Assisted with contract negotiations to secure a new China-based supplier capable of meeting product roll-out needs.12 new employees
over the next 12 to 24 months
1 to 2 employees over the next 12 to 24 months.
Implemented a new CRM platform in anticipation of significant growth.
Working with industry liaisons and content developers to evaluate most effective paths to develop brand and increase sales through hard print, social media, and video campaigns.
Mapping out the organizational structure to enable efficient operating scale.
Refining the WorldGirls narrative and leveraging the pitch across a full range of marketing channels including blogging, magazines, and social media.
ENTREPRENEURJames Hendon
ENTREPRENEURCarlissa& Laken King
Tommy Patterson, CaptainDanny Flamburg
Todd BrecherLuke Sandler
Matthew MoisanMike Saffran
Ryan Shi, CaptainADVISORY TEAM ADVISORY TEAM
GOALS GOALSRESULTS TO DATE RESULTS TO DATEPOTENTIAL JOB CREATION
POTENTIAL JOB CREATION
ADVISORSWHAT WE DO
ENERGY ECONOMIC DEVELOPMENT CORPORATION 1 2 WORLDGIRLS
ENTREPRENEURS
OVERALL IMPACT
Would recommend NYPACE to a colleague
Would recommend NYPACE to another entrepreneur
Satisfied to Extremely Satisfied with their support from NYPACE
Of projects achieved stated goals for the entrepreneur
Statistics based on a 2017 poll of NYPACE Advisors and Entrepreneurs
Sony Digital Imaging Print and Outdoor
Magazine
both the NEX-5R and the NEX-6. The new 16.1-megapixel
sensor incorporates phase detection sensors right on the
image sensor itself, creating a hybrid contrast detection/
phase detection autofocus system that’s lightning-fast and
covers an exceptionally wide swath of the screen.
Another key addition to the NEX experience is built-in
Wi-Fi network connectivity, which makes transferring
photos to your smartphone, tablet or computer wireless
and worry-free. Rounding out the trio of major updates is
PlayMemories Camera Apps™, a groundbreaking system
that lets you download additional capabilities to your
camera via the Internet.
The Sony NEX-5R is a unique camera, easy enough for
newbies and sophisticated enough for hands-on creativity.
t he NEX-5R maintains the headline features that
made the NEX-5N a winner, including a compact,
streamlined body design, 10-frame-per-second burst-
mode shooting, and Full HD video shooting at a silky smooth
60p frame rate. Camera controls have been enhanced
in several important ways. The tiltable 3-inch LCD now
features a touch shutter function, so you can simply tap
the screen to focus and take a photo, and rotates a full
180° for optimal self-portrait flexibility. While you can still
grab a great shot by simply pointing and clicking, the
NEX-5R offers new possibilities for those looking for more
manual control, including a new fully programmable
control dial and function button.
Equally exciting are the changes you can’t spot at a glance:
three technologies that add flexibility and convenience to
It delivers Sony trademark capabilities including Clear
Image Zoom, Auto Portrait Framing and Sweep Panorama™
along with the latest and greatest enhancements to
autofocus and connectivity. With all this power in a
pocket-size body at a very affordable price, it’s the perfect
choice for compact camera shooters interested in stepping
up their game, and full-size SLR owners that want a more
portable second camera.
TriPleTS for e-mouNTSony is introducing three advanced E-mount lenses, all with built-in Optical SteadyShot™ stabilization, that push the format in exciting directions.
Listening to feedback from owners of the wildly popular NEX-5N, the NEX-5R delivers enhanced controls
along with features never before offered in a Sony camera.
get connected
As enjoyable as it is to view your photos on
Sony’s handsome LCD screen, at some point
you need to set those images free to view on
your computer screen, e-mail to friends, post on social
networks and more. Sony has drastically simplified this
process with the latest NEX models, adding built-in Wi-Fi
wireless networking connectivity. Now, you can transfer
images directly to your smartphone or tablet or save
them to your home computer without fiddling with wires.
And with Sony’s Play Memories direct upload camera
app, you’ll be able to upload your images from your
camera directly to Facebook® or PlayMemories through
a Wi-Fi hot spot.
The added camera-to-Internet connectivity is a 2-way
street. You can now download additional capabilities to
your NEX-5R or NEX-6, thanks to PlayMemories Camera
Apps. With the world’s first downloadable camera
application system for interchangeable-lens cameras,
you’re able to connect via Wi-Fi or to your PC via USB and
upgrade your shooting and editing capabilities in a variety
of ways. At launch, these include picture effects, multi-
frame noise reduction and smart remote control. Photo
retouching, bracketing and more are planned for future
release. We’re all used to adding improvements to our
smartphone and computer over time. Now, your digital
camera offers the same kind of future-proofing flexibility.
The SELP1650 is a retractable 16-50mm f/3.5-5.6 powered zoom lens that matches the compactness of the Alpha NEX camera bodies for a truly pocketable combination. The smooth, silent power zoom is particularly irresistible for video enthusiasts.
The fast SEL35F18 lens delivers a maximum f/1.8 aperture with a fixed 35mm focal length. (Equivalent to a 52mm lens on a 35mm camera.)
For super-wide coverage, the SEL1018 a 10-18mm f/4.0 lens—opens new landscape and indoor shooting horizons.
10 11
nEX-5RTHe Social camera
©2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Handycam, Cyber-shot, A, BIONZ, AVCHD, Exmor, Bloggie, Bloggie Live, SteadyShot, Optical SteadyShot, VAIO, Xtra Fine LCD and the Sony make.believe logo are trademarks of Sony. PlayStation is a registered trademark of Sony Computer Entertainment. Blu-ray Disc and its logo are trademarks. HDMI is a trademark of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners.
FALL 2012 • Vol. 11
Taylor SwifT rockSfor Nigel Barker
full frameTHe SoNy waya99NEX-VG900rX1
acTioN cam gets Wild a NeW focus oN aNeX
At this year’s Photokina in Cologne, Germany, Sony delivered
one of the most impressive exhibitions of photography
products and know-how in its history.
While the exotic booth and wild demonstrations grabbed
attention, the stars of the show were the full frame SLT-A99V,
DSC-RX1 and NEX-VG900, as evidenced by the endless
crowds gathered at each showcase.
Those looking to put the A99’s focusing speed and video
capabilities to the test were treated to tumbling acts and
high-flying trapeze artists. Shooters could also test the new
Sony wares at the manmade jungle set that surrounded
the main floor. It contained demo stations and catwalks
where models wearing intricate dresses made of real flowers
sashayed for the cameras.
In addition, Sony featured artists from across Europe
demonstrating the capabilities of Sony’s new cameras.
The list included conceptual portrait photographer Mitja
Arzensek; fashion photographer and winner of the Sony
World Photography Award for Fashion, Peter Franck; as well
as videographers Charles Michel and Lutz Dieckmann.
The Sony World Photography Awards program included
2 days of photo and video classes. Students and professors
from universities around the world gathered to learn and
discuss new techniques and technologies alongside
renowned photographers Jonathan Worth, Virginia Morrison,
Steve Pyke and Ruth Eichorn.
It was clear at this year’s Photokina that Sony is leading the
way in innovation in digital imaging.
Photokina 2012SoNy BriNgS THe Power of imagiNg To cologNe
Download the Inside Edge tablet app.
Explore the magazine on your iOS or Android™ tablet
and tap into exclusive photo galleries, videos and other
interactive content.