Blackmores – Sydney Running Festival 09

Objectives:For everyday Australians to associate Blackmores with fitness and wellbeing and no matter who you are Blackmores will support you in the build up, during and after the event.

Idea:You’ll be amazed at what you can do with the right support from Blackmores and the community.

Results:First in Aus a runner live Tweeting the race.32,000 runners.80,000+ unique hits.450 Twitter followers.1200 Facebook friends.40,000 views of crossing the line webcast.10,000 online training programs created.10 Flash mob training runs.

Awards:ADMA – Bronze Best Effectiveness Campaign.AIMIA – Finalist Sports Website.

Involvement: Creative direction ,concept creation, and art direction. Kevin Ferry.

Blackmores – Connecting with the community

Morphy Richards new product launch

Objectives:Raise brand awareness for Morphy Richards in Australia, by introducing the market to the new Illuma Kettle & Toaster range.

Idea: The campaign introduces the products which also plays to people’s fascination with celebrities. In your dreams which of your favourite celeb in Australia would you most like to have tea and toast with? So far Hugh Jackman is neck and neck with The Wiggles.

Results:So far:11,724 visits.4,581 fans on facebook.108 comments.101 'likes‘.1,794 entries.1,687 emails to friends.933 unique guest suggestions.

Involvement: Creative direction ,concept creation, and art direction, copywriting. Kevin Ferry.

Morphy Richards new product launch

Australia Sports Commission – Viral

Objectives:Bring attention to young Australian’s that the Australia Sports Commission have training programs and a support centre they can visit they also wanted to highlight their online assessment tool and get take up and hopefully uncover Australia’s next Olympic champion.

Idea:Play to the rivalry between Australia and England by sending a personalised message of ‘support’. We used a cocky Pom that poked fun at these young Australia’s and suggested in his most charming way they ‘aven’t got what it takes to win gold at the London 2012 Olympics.

Involvement: Creative Direction , concept creation, and art direction, copywriting. Kevin Ferry.

Australia Sports Commission – Viral

Results:The results was staggering in 8 days the viral generated over $4 million dollars of prime time media coverage here and abroad appearing on all the TV breakfast shows from Channel 10 to Sky Sports.

It appeared on the BBC in the UK, and had major coverage in all national newspapers from the SMH to The Telegraph, and from the UK featured in The Times, The Mirror and The Sun.

The ASC site had over 400,000 hits within 3 days (This doesn’t include any uploads on various YouTube sites which generated another 30,000 hits. It featured on 50 different blogs, sports discussion boards and even had MP’s here and in the UK discussing the viral.

First Gold for Aussie Aussie Aussie .

Big Pond kids website

Objectives:Turn Big Ponds kids website from a very dull and uninspiring site to be more visual and appealing to kids with engaging content from video downloads to ‘wicked’ interactivity.

Idea:Children have an amazing imagination let’s create a ‘kids world’ where their imagination can run wild.

Results :Increased interaction by an extra 5 minutes on the site, video views increased and at launch had over 100,000 hits, repeat visits have increased tenfold. Even big kid’s loved this site especially the Marketing Director from Big Pond.

Involvement: Creative direction ,concept creation, and art direction. Kevin Ferry.

Big Pond Kids website

Ciba Vision Facebook application

Objectives:Create a fully Facebook integrated campaign. Which targets 16-19 year old girls about using contact lenses based around the Global campaign thought that wearing Ciba Vision Dailies you can: ‘Say it with your eyes’.

Idea:The idea is based around the thought that girl’s love to gossip so by using their friends facebook pictures they can carry on that gossip by suggesting what they think their friends eyes are saying. Over time the user could build up their own friends mosaic eye and share. So far we have over 1000 ‘sexy’ eyes and 3000 ‘cool’ eyes.

Results : This campaign has just launched but all the signs are the audience are still gossiping and sharing with their friends, and the campaign hasn’t tired just yet.

Involvement: Creative direction ,concept creation, and art direction, copywriting. Kevin Ferry.

Ciba Vision Facebook integration

VW – Viral

Objectives: Showcase that the VW Golf is small car that’s reliable around town and still punch above its weight.

Idea: When a breakdown truck breaks down you can rely on a VW Golf to come to its rescue.

Results:Cinema ad that went viral across the internet; were people asked did the VW Golf really tow the breakdown truck? Appeared on YouTube, car websites, featured on Top Gear UK, and appeared and discussed thousands of times on blogs and forums on the web, not bad for an ad that cost 500 pounds.

Awards: DA&D 97 Best Demo and Best ad under 5k also appeared as the No:1 Viral in the viral charts for two weeks running.

Involvement:Creative direction, concept creation and art direction. Kevin Ferry.

Twitter@kevinferryYouTube: kevincferrym 0424 455 065