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NYPACE Branding and Web Assets

Since joining NYPACE in May of 2017 as Executive Director, two questions keep me up at night:

How can we serve more? How can we serve better?

Allow me to share how NYPACE is addressing both questions.

We are continually seeking to provide pro bono business consulting to more under-resourced entrepreneurs, particularly those with an entrepreneurial vision that holds the promise of true scalability and job creation. To help us source more entrepreneurs from under-resourced communities, we now have referral pipelines established with a wide range of community partners including Echoing Green, Harlem Community Development Corporation, Queens Economic Development Corporation, NYC Small Business Services, and New York University’s Urban Future Lab.

On the service side, we strive for the ongoing improvement of our consulting model to enable entrepreneurs to meet their objectives – whether writing a business plan, formulating a marketing strategy, or launching a website. Several organizations in New York help entrepreneurs through mentoring or general classroom instruction, but NYPACE is unique in assigning a dedicated 3 to 4 person advisory team that focuses solely on the specific issues facing one entrepreneur. This model is still evolving and we’re continually seeking to refine it.

To meet the demands of a growing entrepreneurial pool we are constantly adding to our team of volunteer business advisors. We have been able to identify some of our top consulting candidates by actively recruiting from many of the leading professional firms in New York including EY, McKinsey, PwC, UBS, and Warburg Pincus.

To help us better serve and manage our expanding network of entrepreneurs, advisors, and donors, we are implementing Pipedrive, a powerful client relationship management platform. Pipedrive will help us in tracking all key relationships while providing the analytical framework to measure and record impact across a range of metrics.

All of this work is important but none of it would be possible without your help. Thank you for your belief in NYPACE and your ongoing support of entrepreneurship in New York City. We will continue to do all we can to fulfill our commitment to serve more and to serve better.

Ken InadomiExecutive Director

Our mission is to stimulate job creation and sustainable economic development in the Greater New York City Area by

providing pro-bono consulting services to local small business entrepreneurs from under-resourced communities.

Reside in or operate a business in the Greater New York City Area

Operate a business in an under-resourced area; or operate an organization with proven social impact in their community

Have operated a business for at least six months and are post-concept stage

Have limited or no formal business education or training

Our network of over 100 volunteer advisors draws professionals seeking to give back from more than 60 organizations in the Greater New York

City Area including some of the nation’s leading professional firms:

BlackRockBoston Consulting GroupDeloitte EY

LETTER FROM EXECUTIVE DIRECTOR

ENTREPRENEURS

ADVISORS

COMMUNITY PARTNERS

JPMorgan Chase KPMGMcKinseyMorgan Stanley

ParthenonPwCUBSWarburg Pincus

WHO WE ARE

MISSION N Y PA C E I M PA C TProvide pro-bono

consulting services to local small business

entrepreneurs from under-resourced communities

Create access to leading business professionals who can help generate

better business outcomes for local entrepreneurs

Satisfied to Extremely Satisfied with their NYPACE experience

Provide leadership opportunities to young business professionals interested in making a

positive impact through community service

100%

100%87%

72%

Energy EDC is an energy retrofitting enterprise that helps small businesses and nonprofits save money by reducing energy consumption in 3 primary areas - lighting, heating, and air conditioning – which can yield cost savings of 15% to 60%.

WorldGirls designs and markets a line of dolls representing ethnic cultures from around the world. Each doll embodies 1 of 5 aspirational prototypes - Warrior, Healer, Explorer, Rebel, Scholar - to help inspire young girls of color.

Developing a marketing plan to identify and reach target customers.

Establishing a financially feasible product roll-out plan for the next 5 years.

Reduced the number of telemarketing calls required to generate one lead by 50% - from 60 calls to only 30 calls by streamlining the narrative and refining the pitch.

Assisted with contract negotiations to secure a new China-based supplier capable of meeting product roll-out needs.12 new employees

over the next 12 to 24 months

1 to 2 employees over the next 12 to 24 months.

Implemented a new CRM platform in anticipation of significant growth.

Working with industry liaisons and content developers to evaluate most effective paths to develop brand and increase sales through hard print, social media, and video campaigns.

Mapping out the organizational structure to enable efficient operating scale.

Refining the WorldGirls narrative and leveraging the pitch across a full range of marketing channels including blogging, magazines, and social media.

ENTREPRENEURJames Hendon

ENTREPRENEURCarlissa& Laken King

Tommy Patterson, CaptainDanny Flamburg

Todd BrecherLuke Sandler

Matthew MoisanMike Saffran

Ryan Shi, CaptainADVISORY TEAM ADVISORY TEAM

GOALS GOALSRESULTS TO DATE RESULTS TO DATEPOTENTIAL JOB CREATION

POTENTIAL JOB CREATION

ADVISORSWHAT WE DO

ENERGY ECONOMIC DEVELOPMENT CORPORATION 1 2 WORLDGIRLS

ENTREPRENEURS

OVERALL IMPACT

Would recommend NYPACE to a colleague

Would recommend NYPACE to another entrepreneur

Satisfied to Extremely Satisfied with their support from NYPACE

Of projects achieved stated goals for the entrepreneur

Statistics based on a 2017 poll of NYPACE Advisors and Entrepreneurs

Marvel - Social Video AnimationInstagram

Facebook

Marvel Infographic - Iron Man *All suits created in Illustrator (vectored)

CohnReznick Logo Exploratory

CohnReznick TV Commercial :30 & :60

Print Campaign Digital Takeover

CohnReznick Printed Materials

Brochure

3 Panel Pull-up Tradeshow Booth Logo created on Pull-up

Investors Bank Outdoor

Investors Bank :30 & :60 TV Spot

Outdoor Materials

Amtrak Branding Outdoor and Print

METS Branding - Sponsorship with Wise Chips

Sony Digital Imaging Print and Outdoor

Magazine

both the NEX-5R and the NEX-6. The new 16.1-megapixel

sensor incorporates phase detection sensors right on the

image sensor itself, creating a hybrid contrast detection/

phase detection autofocus system that’s lightning-fast and

covers an exceptionally wide swath of the screen.

Another key addition to the NEX experience is built-in

Wi-Fi network connectivity, which makes transferring

photos to your smartphone, tablet or computer wireless

and worry-free. Rounding out the trio of major updates is

PlayMemories Camera Apps™, a groundbreaking system

that lets you download additional capabilities to your

camera via the Internet.

The Sony NEX-5R is a unique camera, easy enough for

newbies and sophisticated enough for hands-on creativity.

t he NEX-5R maintains the headline features that

made the NEX-5N a winner, including a compact,

streamlined body design, 10-frame-per-second burst-

mode shooting, and Full HD video shooting at a silky smooth

60p frame rate. Camera controls have been enhanced

in several important ways. The tiltable 3-inch LCD now

features a touch shutter function, so you can simply tap

the screen to focus and take a photo, and rotates a full

180° for optimal self-portrait flexibility. While you can still

grab a great shot by simply pointing and clicking, the

NEX-5R offers new possibilities for those looking for more

manual control, including a new fully programmable

control dial and function button.

Equally exciting are the changes you can’t spot at a glance:

three technologies that add flexibility and convenience to

It delivers Sony trademark capabilities including Clear

Image Zoom, Auto Portrait Framing and Sweep Panorama™

along with the latest and greatest enhancements to

autofocus and connectivity. With all this power in a

pocket-size body at a very affordable price, it’s the perfect

choice for compact camera shooters interested in stepping

up their game, and full-size SLR owners that want a more

portable second camera.

TriPleTS for e-mouNTSony is introducing three advanced E-mount lenses, all with built-in Optical SteadyShot™ stabilization, that push the format in exciting directions.

Listening to feedback from owners of the wildly popular NEX-5N, the NEX-5R delivers enhanced controls

along with features never before offered in a Sony camera.

get connected

As enjoyable as it is to view your photos on

Sony’s handsome LCD screen, at some point

you need to set those images free to view on

your computer screen, e-mail to friends, post on social

networks and more. Sony has drastically simplified this

process with the latest NEX models, adding built-in Wi-Fi

wireless networking connectivity. Now, you can transfer

images directly to your smartphone or tablet or save

them to your home computer without fiddling with wires.

And with Sony’s Play Memories direct upload camera

app, you’ll be able to upload your images from your

camera directly to Facebook® or PlayMemories through

a Wi-Fi hot spot.

The added camera-to-Internet connectivity is a 2-way

street. You can now download additional capabilities to

your NEX-5R or NEX-6, thanks to PlayMemories Camera

Apps. With the world’s first downloadable camera

application system for interchangeable-lens cameras,

you’re able to connect via Wi-Fi or to your PC via USB and

upgrade your shooting and editing capabilities in a variety

of ways. At launch, these include picture effects, multi-

frame noise reduction and smart remote control. Photo

retouching, bracketing and more are planned for future

release. We’re all used to adding improvements to our

smartphone and computer over time. Now, your digital

camera offers the same kind of future-proofing flexibility.

The SELP1650 is a retractable 16-50mm f/3.5-5.6 powered zoom lens that matches the compactness of the Alpha NEX camera bodies for a truly pocketable combination. The smooth, silent power zoom is particularly irresistible for video enthusiasts.

The fast SEL35F18 lens delivers a maximum f/1.8 aperture with a fixed 35mm focal length. (Equivalent to a 52mm lens on a 35mm camera.)

For super-wide coverage, the SEL1018 a 10-18mm f/4.0 lens—opens new landscape and indoor shooting horizons.

10 11

nEX-5RTHe Social camera

©2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Handycam, Cyber-shot, A, BIONZ, AVCHD, Exmor, Bloggie, Bloggie Live, SteadyShot, Optical SteadyShot, VAIO, Xtra Fine LCD and the Sony make.believe logo are trademarks of Sony. PlayStation is a registered trademark of Sony Computer Entertainment. Blu-ray Disc and its logo are trademarks. HDMI is a trademark of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners.

FALL 2012 • Vol. 11

Taylor SwifT rockSfor Nigel Barker

full frameTHe SoNy waya99NEX-VG900rX1

acTioN cam gets Wild a NeW focus oN aNeX

At this year’s Photokina in Cologne, Germany, Sony delivered

one of the most impressive exhibitions of photography

products and know-how in its history.

While the exotic booth and wild demonstrations grabbed

attention, the stars of the show were the full frame SLT-A99V,

DSC-RX1 and NEX-VG900, as evidenced by the endless

crowds gathered at each showcase.

Those looking to put the A99’s focusing speed and video

capabilities to the test were treated to tumbling acts and

high-flying trapeze artists. Shooters could also test the new

Sony wares at the manmade jungle set that surrounded

the main floor. It contained demo stations and catwalks

where models wearing intricate dresses made of real flowers

sashayed for the cameras.

In addition, Sony featured artists from across Europe

demonstrating the capabilities of Sony’s new cameras.

The list included conceptual portrait photographer Mitja

Arzensek; fashion photographer and winner of the Sony

World Photography Award for Fashion, Peter Franck; as well

as videographers Charles Michel and Lutz Dieckmann.

The Sony World Photography Awards program included

2 days of photo and video classes. Students and professors

from universities around the world gathered to learn and

discuss new techniques and technologies alongside

renowned photographers Jonathan Worth, Virginia Morrison,

Steve Pyke and Ruth Eichorn.

It was clear at this year’s Photokina that Sony is leading the

way in innovation in digital imaging.

Photokina 2012SoNy BriNgS THe Power of imagiNg To cologNe

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Explore the magazine on your iOS or Android™ tablet

and tap into exclusive photo galleries, videos and other

interactive content.

NY state and Superbowl Host Committee Posters

SuperBowl Host Committee Outdoor