THE ROLE OF NOVELTY!IN INTERACTION DESIGN

SAAB DRIVERS NEVER FORGET

Matthew Milan, Principal & CEO

mmilan

HOW DOES INTERACTION DESIGN SUPPORT A BRAND?

WHY SHOULD WE CARE ABOUT SAAB?

ON DECK FOR THIS EVENING

NOVELTY CHANGE BRAND

NOVEL INTERACTIONS ENFORCE BRAND AFFINITY

ZOMG, MISMATCHES ARE GOOD

JOHN “OODA” BOYD

THIS MATTERS BECAUSE

SOMETIMES YOU JUST HAVE TO SAY

F**K AFFORDANCE

WHAT WE’RE REALLY TALKING ABOUT IS INNOVATION

INNOVATION = !INTENTIONAL CHANGE THAT!

CREATES VALUE BY ACHIEVING DIFFERNTIATED POSITIONING

LET’S RETURN TO SAAB

BY WAY OF APPLE

BOYD’S SNOWMOBILE

BICYCLE | OUTBOARD MOTOR | TANK | SKIS

DESIGN

CHANGE AS A CORE !BRAND ATTRIBUTE

DESIGN INTERACTIONS

CUSTOMER TOUCHPOINTS