Saab Drivers Never Forget
49
THE ROLE OF NOVELTY IN INTERACTION DESIGN SAAB DRIVERS NEVER FORGET Matthew Milan, Principal & CEO
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date post
17-Oct-2014 -
Category
Design
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A presentation on the role of novelty in interaction design from the Nov 2008 Toronto IxDA meeting.
Transcript of Saab Drivers Never Forget
THE ROLE OF NOVELTY!IN INTERACTION DESIGN
SAAB DRIVERS NEVER FORGET
Matthew Milan, Principal & CEO
mmilan
HOW DOES INTERACTION DESIGN SUPPORT A BRAND?
WHY SHOULD WE CARE ABOUT SAAB?
ON DECK FOR THIS EVENING
NOVELTY CHANGE BRAND
NOVEL INTERACTIONS ENFORCE BRAND AFFINITY
ZOMG, MISMATCHES ARE GOOD
JOHN “OODA” BOYD
THIS MATTERS BECAUSE
SOMETIMES YOU JUST HAVE TO SAY
F**K AFFORDANCE
WHAT WE’RE REALLY TALKING ABOUT IS INNOVATION
INNOVATION = !INTENTIONAL CHANGE THAT!
CREATES VALUE BY ACHIEVING DIFFERNTIATED POSITIONING
LET’S RETURN TO SAAB
BY WAY OF APPLE
BOYD’S SNOWMOBILE
BICYCLE | OUTBOARD MOTOR | TANK | SKIS
DESIGN
CHANGE AS A CORE !BRAND ATTRIBUTE
DESIGN INTERACTIONS
CUSTOMER TOUCHPOINTS