Creative Research Practice 2012 @ SNU

Runners Society

Hajin Lim

Marathon is getting famous!

About 1-2% of US population will ever run a marathon in their lifetime.

Most of marathon races are held for charity purpose.

How can I seamlessly

+combine

?

Initial concept

Team competition

Team Status bar

Whole bet money will be donated to charity with

winning team’s name.

Marathoner research

Team competition

Team Status bar

Whole bet money will be donated to charity with

winning team’s name.

“ I’d love to train marathon with someone as a team, but it’s actually hard to train together because of

time and location also proficiency/ experience level. I know some of marathon team which train together

but they’re very rare. “

“ Actually, I’m not that interested in team’s status but my training record. Marathon is solo sports. I need to keep tracks of my record and training, not

team’s. “

“ I might not be happy about this rule. I would feel like “dump my money”. If I donate some money, I want to

get something like feeling of contribution.”

Marathoner research

Trust Issue

Marathoner’scommunity

“ I cannot trust this service and mechanism if I notice that this service is run by private

organization. I need to ensure that my donation money will be surely sent to the charity

organization. “

“ I attend various kinds of marathon race, but I always feel something lonely because in most cases, I

don’t know any of runners. I want to have some peers who really loves marathon

like me. We might have encountered several times already at several races, but it’s hard to know them

personally. “

Devised concept

Team competition

Team Record/Status

Donate whole money with winners name

Trust Issue Community

Devised concept

Team competition

Individualcompetition

Team Record/Status

IndividualRecord/Status

Donate whole money with winners name

Donate whole money with

winners & peer name

Trust Issue Associates with marathon Race Host

& Sponsor

CommunityHelp individual marathoners to

connect each others.

Runners Society

Proudly introduce...

Your running makes the world healthier as well as you!

Benefit of ‘Runners Society’

For your Training

Keep tracks of your training record

Prepare your next Marathon race with best efficiency

Training monitored by your peer members

For your Society

Make your society more healthier by your donation.

5 Steps for enjoying ‘Runners Society’

Step 1 Let me know your next Marathon race & training plan

Step 2 Get the well - constructed training plan for a week

Step 3 Set & Donate your Bet money of this week

Step 4 Join your peer group of this week and get connected & train - compete hard !

Step 5 See who’s the winner of this week and donate your team money to charity.

Game on ‘Runners Society’

LEVEL : Gain EP (Experience points) by

keeping record of your training

winning record

race record

charity activities.

Game on ‘Runners Society’

CHARITY Competition

Each member’s bet money will be accumulated at every Monday

On next Monday, according to this week’s record, we can see who’s the winner of this week.

The winner of this week in each group can name the place where you she/he want to donate and get the great amount of EP. YAY

The loser of this week is advised to donate the same amount of bet money of this week but it’s all up to him/her.

Prototype

Runners Society

Training & Record

Calendar View

Location View

Pick your next Marathon Race!

Marathon Type

Marathon Proficiency

Choose your marathon distance & your proficiency!!

Set up the 1 week training plan based on your next Marathon race Courses.

you can record / keep tracks of your training by using GPS.

Peer Group

‘Runners society’ is absolutely FREE.

You can choose your bet donation money of this week !

Bet money options are

$5 - $10 - $25 - $50

Mechanism of forming a peer group

According to

Your LV

Goal distance

Your next marathon race

You can get connected with your peer

Add Friends

Message

On your profile, your peer can see your

Complete training

Completed Marathon Race

Winning Record on Charity competition

Your peer groups Overall Average progress

Real Time Ranking

Community

Share your

Experiences

Opinions

Recommendations

or anything

with your peers.

Donation

On the next Monday, We can tell who is the winner of last week.

Winner can choose the organization where he/she want to donate “Peer Donation Money”

The Loser of last week is advised to add one more bet donation money.

If he/she’d like to, this penalty donation money will be added to “Peer donation Money”.

Your “Peer Donation Money” is just successfully donated to the Charity on the courtesy of Marathon Race Host&Sponsor ;)

Easy&Fun, also beneficial for all of us

Marathon race host & Sponsor

Promotion, be famous, gather more people, have some good public image...

User

Be healthy, feeling of contribution, easy donation..

Charity Organization

donation money, promotion.

Thank You

Runners Society